Liz Eichholz and Lindsey Johnson // The Story Of Weezie Towels And Entrepreneurship In The Design World

On this week’s episode, Ariel is joined by the duo behind Weezie Towels, Liz Eichholz and Lindsey Johnson. Launched in 2018, Weezie Towels is not only our favorite brand for gorgeous towels, but also a true embodiment of a modern, luxury direct to consumer brand with a big heart. Weezie’s origin story is the stuff of lore: Newly married, Liz had a lackluster experience looking for embroidered towels. She approached her long-time friend Lindsey, and the two agreed that there was a gap in the market. They hit the ground running to modernize this niche space, eventually introducing the world to Weezie. 

Liz, Weezie’s Creative Director, was born and raised in Austin, Texas. After receiving a BFA in graphic design from the University of Georgia, she spent five years in New York working in creative, including at Uncommon Goods and Bustle before moving to Savannah, GA with her husband and three children. Managing the business side, CEO Lindsey spent her childhood with stops around the US, before attending Vanderbilt for undergrad, and then Columbia Business School. She spent almost a decade in New York City, before planting roots in Atlanta with her husband and three children. 

With fifteen years of friendship, and over five years at Weezie (plus six kids between the two of them!), Liz and Lindsey constantly inspire us here, and hopefully you too, as you listen in on the conversation about entrepreneurship in the design world.

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Start your own collection of Weezie Towels: https://weezietowels.com/ and use the code TALKSHOP15 for 15% off your entire order. Order ASAP for delivery in time for the holidays!

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Follow Liz on Instagram: https://www.instagram.com/liz_weezie/

Follow Lindsey on Instagram: https://www.instagram.com/lindsey_weezie/

Follow Weezie on Instagram: https://www.instagram.com/weezietowels/