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Indias mobile app market hits record high, with over $300 million from in-app purchases in Q1, a 33% increase from last year. Non-gaming apps lead, raking in $200 million, up 44% due to utilities, video streaming, and AI tools. Total in-app revenue surges from $520 million in 2021 to over $1 billion now, projected to hit $1.25 billion this year. Global giants dominate earnings, while Indian players shine in streaming. Generative AI apps see a 69% surge in downloads, with ChatGPT leading both installs and revenue. Short-drama platforms explode, up over 400%, indicating new demand. Indias app scene matures rapidly, with room for new categories to capitalize.
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