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Salesforce just unveiled Koa, a new AI model built on Nvidia’s Nemotron, designed specifically for sales, marketing, and customer support — and it’s a game-changer. Unlike closed frontier models, Koa is open-weight, giving businesses full control and privacy since it’s trained on simulated data, never touching real customer info. It’s also more efficient, using fewer tokens to deliver the same results — slashing AI costs. By bringing powerful reasoning in-house, Salesforce eliminates the need to route complex tasks to external AI providers. Partnering with Nvidia ensured a secure, American-made foundation with clear data origins. While Salesforce still works with other AI players like Anthropic, Koa marks a major step toward delivering tailored, secure, and cost-effective AI directly to enterprise clients — empowering businesses to own their AI future.
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This is an automated, high-level news summary based on public reporting.
Sources:
https://techcrunch.com/2026/09/15/salesforce-and-nvidias-new-reasoning-model-is-everything-the-ai-labs-should-fear/
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