AudioCodes at Channel Partners: From Voice Infrastructure to Cloud Integration Platform, Podcast

AudioCodes at Channel Partners: From Voice Infrastructure to Cloud Integration Platform, Podcast

By Doug Green

“We’re not focused on one platform—we’re focused on integration and flexibility across all of them.”

At the Channel Partners Conference in Las Vegas, I caught up with Paul Hunsucker and Mitch Hirschkowitz of AudioCodes to talk about how the company has evolved—and where the opportunity lies for channel partners today.

AudioCodes is one of those companies that nearly everyone in telecom recognizes, but its identity has shifted significantly over time. What began more than 30 years ago in the early days of VoIP—building media gateways, session border controllers (SBCs), and voice infrastructure—has now evolved into something much broader.

Today, AudioCodes positions itself as a SaaS platform company focused on managing and integrating UCaaS and CCaaS environments. Rather than competing as a single-platform provider, the company is leaning into a multi-platform strategy—certified across ecosystems like Microsoft, Cisco, and Zoom—giving customers and partners flexibility in how they build and manage communications environments.

That shift reflects a larger industry trend. Enterprises are no longer standardizing on a single vendor. Instead, they are assembling communications stacks that span multiple platforms, carriers, and applications. The challenge—and opportunity—for partners is making those environments work seamlessly.

AudioCodes is targeting that exact problem.

The company’s platform approach allows partners to deliver integrated solutions while still giving customers the freedom to choose their preferred UCaaS or CCaaS provider. It also enables enterprises to retain elements of control they previously had in on-prem environments—such as managing SBCs or bringing their own carrier—while benefiting from the scalability of the cloud.

For MSPs and channel partners, this creates a clear path forward. Rather than selling a single solution, the opportunity is to become the integrator—the trusted advisor who can stitch together platforms, ensure interoperability, and deliver a consistent user experience.

Visit www.audiocodes.com