Fuel iX (TELUS Digital): Mitch Lieberman on AI Orchestration and the Future of Customer Experience, Podcast

Fuel iX (TELUS Digital): Mitch Lieberman on AI Orchestration and the Future of Customer Experience, Podcast

Author: Telecom Reseller March 25, 2026 Duration: 6:18

Mitch Lieberman, VP of Product (Fuel CX) at Fuel iX, a TELUS Digital company, spoke with Doug Green, Publisher of Technology Reseller News, during the Spring ’25 vCon event about how AI orchestration is transforming customer experience strategies.

Lieberman explained that enterprises are moving beyond isolated AI tools toward orchestrated systems that coordinate multiple AI models, data sources, and workflows. Fuel iX is designed to help organizations manage this complexity, enabling them to deploy AI across customer engagement channels while maintaining control, governance, and consistency. “The challenge is no longer just deploying AI—it’s orchestrating it across the entire customer journey,” Lieberman said.

The platform allows enterprises to integrate AI into customer interactions in a structured and scalable way, supporting use cases such as automation, agent assistance, and personalized engagement. By orchestrating AI workflows, organizations can improve efficiency while delivering more seamless and context-aware customer experiences.

The conversation also highlighted the importance of governance and trust as AI adoption accelerates. Enterprises must ensure that AI systems operate within defined guardrails, particularly when handling sensitive customer data and communications.

As discussions at the Spring ’25 vCon event continue to focus on the future of AI-driven communications, Fuel iX and TELUS Digital are positioning themselves at the forefront of helping organizations operationalize AI at scale while maintaining visibility, control, and trust.

Learn more about Fuel iX: https://fuelix.ai/
Learn more about TELUS Digital: https://telusdigital.com/


Keeping up with the rapid evolution of business communications requires a trusted source that cuts through the jargon. Telecom Reseller / Technology Reseller News delivers exactly that, offering a clear-eyed look at the technologies reshaping how companies connect. Each episode breaks down the practical implications of trends like Communication AI, vCons, and the entire as-a-service landscape-from CPaaS and CCaaS to UCaaS. We also dive into the critical intersections of Mobility and Security, providing context that goes beyond the headlines. This isn't just a surface-level news recap; it's a focused discussion on the tools and strategies that matter for resellers, integrators, and decision-makers navigating this complex field. Tune in for straightforward reporting and analysis that makes sense of the technical, helping you understand not just what is changing, but why it matters for your business. For anyone involved in the channel, this podcast serves as an essential audio briefing on the forces defining how the world communicates.
Author: Language: en-us Episodes: 50

Telecom Reseller / Technology Reseller News
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