MSPAA Gives MSPs More Visibility, Resources and Growth Opportunities, Podcast

By Doug Green “It’s a community that helps support the growth of your business.” In this Technology Reseller News podcast recorded at ChannelCon 2026, Amy Slater of the Managed Service Providers Association of America discusses how MSPAA helps managed service providers increase visibility, find trusted resources and connect with businesses looking for technology support. MSPAA is a membership organization that gives MSPs a profile on its public platform, where small and midsized businesses can search for providers that match their needs. Slater says visibility is only one part of the value. Members can also contribute articles, share social media content, participate in podcasts and gain access to event opportunities, including discounted tickets and speaking engagements. The association also helps MSPs find trusted vendors and service providers in areas such as marketing, HR and technology. “There’s usually no shortage of companies that can solve a problem,” Slater says. “The challenge is finding the right one.” MSPAA works to vet both its MSP members and the vendors it recommends, giving providers another layer of confidence when looking for help. The organization also offers vendor focus groups where participating MSPs can be compensated for their time. Slater says participation in two focus groups can effectively offset the annual membership cost. For smaller MSPs with limited internal resources, the association is designed to extend the team by providing marketing exposure, business resources, industry connections and opportunities to share success stories with a wider audience. Visit MSPAA.net to learn more.