Ingredients for Great Copy to Grow Your Teaching Business with Jennifer Murray

Ingredients for Great Copy to Grow Your Teaching Business with Jennifer Murray

Author: TESOL Pop November 14, 2023 Duration: 15:05

Jennifer Murray, founder of Best Words Copywriting, discusses the key ingredients in planning and authoring great content.

In this episode, Jennifer talks about:

✅ The purpose of content versus copy and why we need a combination of the two

✅ How a digital portfolio can benefit teachers, freelancers, and business owners

✅ The importance of knowing our audience, how we help them, and our unique selling point

✅ What we should keep in mind when deciding what to create, where to post, and when

To learn more about Jennifer’s work, follow her on LinkedIn or visit her website Best Words Copywriting.

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Credits

Podcaster & Producer Laura Wilkes

Audio-Video Editor Haven Tsang

With thanks to our delightful guest, Jennifer Murray.


Hosted on Acast. See acast.com/privacy for more information.


Ever feel like the best teaching ideas come from a quick chat in the staffroom, but your schedule never allows for it? TESOL Pop captures that spark. Designed for the busy English language teacher, this mini podcast delivers compact, meaningful conversations with TESOL, TEFL, and ESL educators globally. Each episode is a focused interview, kept under fifteen minutes, packed with practical ideas and personal insights that can genuinely shift your approach in the classroom. You’ll hear stories about career pivots, reflections on what actually works with students, and clever uses of technology, all shared in a casual, accessible tone. It’s the audio equivalent of a refreshing coffee break with a colleague who gets it. The podcast understands that profound professional development doesn’t always require a lengthy seminar; sometimes, a single, well-timed insight is enough to reinvigorate your teaching. By tuning in, you join a global conversation that feels both personal and immediately useful, making it easy to integrate new perspectives into your daily routine without overwhelming your calendar.
Author: Language: English Episodes: 100

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