CLIP:  People Average Rather Than Add

CLIP: People Average Rather Than Add

Author: Southwestern Family of Podcasts - Southwestern Family of Companies April 2, 2026 Duration: 2:17

Speaker, author, and the CEO of the Booher Research Institute, Dianna Booher, explains how, when it comes to building credibility with someone, people tend to average rather than add.

Hear Dianna's full interview in Episode 73 of The Action Catalyst.


What does it take to move from thinking to doing, from planning to achieving? The Action Catalyst is a podcast built on the premise that real progress requires more than just motivation-it demands actionable insight. Each conversation features a different top leader or accomplished achiever, but the focus remains consistently practical: extracting the hard-earned lessons they learned on their way up. You’ll hear stories not just of success, but of the setbacks and plateaus that preceded it, with guests offering concrete strategies for navigating those inevitable challenges. This isn’t about abstract theory; it’s a resource for anyone feeling stuck in mediocrity or unsure of their next step in business, personal development, or their professional journey. The discussions are designed to help you uncover a more personal source of inspiration and then translate that into a clearer path forward. Tune in for a regular dose of candid advice and proven methods to help dismantle obstacles and reach your specific goals. The Action Catalyst is produced by the Southwestern Family of Podcasts, part of the Southwestern Family of Companies, and delivers these conversations with the understanding that sustained action is the most powerful catalyst for change. You’ll find each episode centers on a transferable idea or a shift in perspective that you can apply immediately, making the podcast a tool for ongoing education and self-improvement.
Author: Language: English Episodes: 100

The Action Catalyst
Podcast Episodes
Overtime with Outland:  Dave Mortensen, Episodes 497 and 498 [not-audio_url] [/not-audio_url]

Duration: 3:07
Overtime with Outland is Action Catalyst host Adam Outland's reflections and commentary on discussions with each of his esteemed and accomplished guests.In this segment, Adam dissects Episodes 497 and 498, with Dave Mort…
CLIP:  The Super Power That Fights Risk [not-audio_url] [/not-audio_url]

Duration: 3:25
Adam Outland, Action Catalyst host and President of Southwestern Consulting, examines the true superpower of curiosity and it's relationship to risk, both in the business realm, and on a personal level.Hear more from Ada…
CLIP:  Never NOT Marketing [not-audio_url] [/not-audio_url]

Duration: 2:48
Scott Stratten, Creator and President of UNMarketing Inc, explains what marketing is at it's core, and how you're never NOT doing it. Hear Scott's full interview in Episode 140 of The Action Catalyst.
CLIP:  Using AI to Learn AI [not-audio_url] [/not-audio_url]

Duration: 4:53
Vice President of Information Technology for the Southwestern Family of Companies, Ed Solima, and Training and Development Manager for Southwestern Consulting, Chad Rothermich, examine recent changes in AI, and explain h…
CLIP:  We're Building a LIFE [not-audio_url] [/not-audio_url]

Duration: 1:52
Ron Alford, Senior Partner and a Professional Sales and Leadership Coach at Southwestern Consulting, lays out his holistic approach to coaching.Hear Ron and Josh's full interview in Episode 217 of The Action Catalyst.