REMASTERED:  Repairing Broken Relationships, with Ron Alford and Josh Hudson (Sales, Responsibility, Coaching, Accountability)

REMASTERED: Repairing Broken Relationships, with Ron Alford and Josh Hudson (Sales, Responsibility, Coaching, Accountability)

Author: Southwestern Family of Podcasts - Southwestern Family of Companies December 23, 2025 Duration: 20:30
Ron Alford, Partner of Southwestern Consulting, is a certified Top Producer Consultant Sales and Leadership Coach. He specializes in teaching ethical sales techniques and strategies that individuals and teams can use to immediately grow their sales. Josh Hudson, President at Hudson's Furniture, is a leader of over 350 employees and 17 stores. He is an athlete and a father of four. Josh has been coaching with Ron for over a year. Show Highlights: Sometimes we need to learn to accept things. - Josh HudsonI learned how to look at myself and realized I was part of the problem. - Josh HudsonWe all see things differently, no one is right or wrong, just different. - Josh HudsonDo everything to understand what is going on with your coaching client. - Ron AlfordLook for reoccurring themes and think big picture. - Ron AlfordOur strengths can sometimes be our challenge as well. - Ron AlfordWe are not just building revenue, we are building a life. - Ron AlfordMy marriage has even gotten better as a result of coaching. - Josh Hudson The Action Catalyst is a weekly podcast hosted by Dan Moore, President of Southwestern Advantage, the oldest direct-sales company in America, and Partner with Southwestern Consulting. With more than 45 years in sales leadership and marketing management, Dan has a wealth of knowledge to share on how to make better use of time to achieve life, sales, and other business goals. Each week, he interviews some of the nation’s top thought leaders and experts, sharing meaningful tips and advice. Subscribe on iTunes and please leave a rating and review!

What does it take to move from thinking to doing, from planning to achieving? The Action Catalyst is a podcast built on the premise that real progress requires more than just motivation-it demands actionable insight. Each conversation features a different top leader or accomplished achiever, but the focus remains consistently practical: extracting the hard-earned lessons they learned on their way up. You’ll hear stories not just of success, but of the setbacks and plateaus that preceded it, with guests offering concrete strategies for navigating those inevitable challenges. This isn’t about abstract theory; it’s a resource for anyone feeling stuck in mediocrity or unsure of their next step in business, personal development, or their professional journey. The discussions are designed to help you uncover a more personal source of inspiration and then translate that into a clearer path forward. Tune in for a regular dose of candid advice and proven methods to help dismantle obstacles and reach your specific goals. The Action Catalyst is produced by the Southwestern Family of Podcasts, part of the Southwestern Family of Companies, and delivers these conversations with the understanding that sustained action is the most powerful catalyst for change. You’ll find each episode centers on a transferable idea or a shift in perspective that you can apply immediately, making the podcast a tool for ongoing education and self-improvement.
Author: Language: English Episodes: 100

The Action Catalyst
Podcast Episodes
CLIP:  The McDonald's Ball Pit of Fitness [not-audio_url] [/not-audio_url]

Duration: 3:20
Dave Mortensen, President and Co-Founder of Self-Esteem Brands / Purpose Brands, explains why the fitness industry is like the McDonald's ball pit, and what AI has taught his team about the behavior of it's gym members.H…
Overtime with Outland:  Dave Mortensen, Episodes 497 and 498 [not-audio_url] [/not-audio_url]

Duration: 3:07
Overtime with Outland is Action Catalyst host Adam Outland's reflections and commentary on discussions with each of his esteemed and accomplished guests.In this segment, Adam dissects Episodes 497 and 498, with Dave Mort…
CLIP:  The Super Power That Fights Risk [not-audio_url] [/not-audio_url]

Duration: 3:25
Adam Outland, Action Catalyst host and President of Southwestern Consulting, examines the true superpower of curiosity and it's relationship to risk, both in the business realm, and on a personal level.Hear more from Ada…
CLIP:  Never NOT Marketing [not-audio_url] [/not-audio_url]

Duration: 2:48
Scott Stratten, Creator and President of UNMarketing Inc, explains what marketing is at it's core, and how you're never NOT doing it. Hear Scott's full interview in Episode 140 of The Action Catalyst.
CLIP:  Using AI to Learn AI [not-audio_url] [/not-audio_url]

Duration: 4:53
Vice President of Information Technology for the Southwestern Family of Companies, Ed Solima, and Training and Development Manager for Southwestern Consulting, Chad Rothermich, examine recent changes in AI, and explain h…