AEO, GEO, SEO: Who, What & Why

AEO, GEO, SEO: Who, What & Why

Author: Lee-Ann Johnstone - Founder of Affiverse April 16, 2026 Duration: 31:12
The rules of discovery are being rewritten in real time. Here is what affiliate managers need to understand before the market moves on without them. If you have been half-listening to conversations about AI search and hoping it will settle down before you have to do anything about it, this episode is your wake-up call. Reza Moaiandin, co-founder of SALT.agency, has spent 25 years watching the internet evolve from static HTML to generative AI. He joins Lee-Ann to cut through the noise on SEO, ...

Hosted by Lee-Ann Johnstone, the founder of the award-winning agency Affiverse, The Affiliate Marketing Podcast cuts through the noise of online business chatter. Lee-Ann, recognised as a Top 50 UK Affiliate Agency Owner, brings a grounded, practical perspective from the front lines of performance marketing. Each conversation is designed to move beyond theory, focusing on the actionable strategies and real-world experiences that actually drive growth. You'll hear from a carefully curated mix of digital marketing veterans, successful entrepreneurs, and innovative SaaS providers, all sharing their insights on what works now. This isn't about abstract ideas; it's a direct line to the tactics and partnerships that are shaping the industry. The discussions naturally explore the intersection of broader digital marketing channels with dedicated affiliate programmes, offering a holistic view for anyone building a modern business. Whether you're launching a new venture or optimising an established platform, this podcast serves as a reliable resource for honest advice and forward-thinking analysis. Tune in for a clear-eyed look at building sustainable revenue through collaborative marketing.
Author: Language: en-gb Episodes: 100

The Affiliate Marketing Podcast
Podcast Episodes
The Ultimate Guide to Brand Partnerships (Where, What, Why, How) [not-audio_url] [/not-audio_url]

Duration: 32:02
Welcome to a brand new season of the Affiliate Marketing Podcast. In this episode, host Lee-Ann Johnstone speaks with Jamie White, Co-founder of Brand Partnerships, about the growing importance of brand collaborations in…
Season In Review: Key Takeaways From This Season’s Guests [not-audio_url] [/not-audio_url]

Duration: 33:21
The time has come to wrap-up another successful season of the Affiliate Marketing Podcast. For our final episode of Season 18, Lee-Ann reflects on the highlights, featuring insights from various industry experts. The con…
What the US Brand Survey Revealed About the Affiliate Industry [not-audio_url] [/not-audio_url]

Duration: 32:25
In this podcast episode, Lee-Ann Johnstone interviews Tricia Meyer, the executive director of the Performance Marketing Association (PMA), discussing insights from a recent brand survey. They explore the significance of…
How To Gain Traction With Content Creators in Your Affiliate Program [not-audio_url] [/not-audio_url]

Duration: 34:13
In this episode of the Affiliate Marketing Podcast, host Lee-Ann Johnstone interviews Social Media Expert Joe Sbiti. Joe shares his journey from creating faceless content to building a community and monetizing his effort…
Affiliate Manager’s Dilemma: Tackling Lead Gen Growth Challenges [not-audio_url] [/not-audio_url]

Duration: 31:43
In this episode of the Affiliate Marketing Podcast, Lee-Ann is joined by Simon Delaney, CEO at Databowl. They discuss the complexities of lead generation campaigns and the challenges faced by affiliate program managers.…
Cracking Affiliates & Tracking for Web3.0 [not-audio_url] [/not-audio_url]

Duration: 33:46
In this conversation, Lee-Ann and Leandro Schlottchauer, CEO of Kuyen Labs/Fuul discuss the transformative potential of blockchain technology in affiliate marketing. Leandro shares his journey into the blockchain space,…
Will the Affiliate Marketing GiG Economy Survive? [not-audio_url] [/not-audio_url]

Duration: 32:09
In this conversation, Lee-Ann and Gayla Huber, President of IntegriShield talk about the impact of the recent FTC guidance on increasing the ante on Consumer Protection , stamping out fake and paid consumer product revie…