Building Bulletproof Partnerships: Data, Control, Performance & Scaling

Building Bulletproof Partnerships: Data, Control, Performance & Scaling

Author: Lee-Ann Johnstone - Founder of Affiverse July 24, 2025 Duration: 37:14
Welcome to a brand new season of the Affiliate Marketing Podcast with your host, Lee-Ann Johnstone. Our guest this week is John Wright, Co-Founder and CEO of StatsDrone, whose unique journey gives him rare insight into what makes partnerships succeed or fail. In this conversation, we tackle the contentious issue of data ownership in iGaming, explore why trust remains the biggest barrier to effective collaboration, and reveal the tactical approaches that separate partnerships that scale ...

Hosted by Lee-Ann Johnstone, the founder of the award-winning agency Affiverse, The Affiliate Marketing Podcast cuts through the noise of online business chatter. Lee-Ann, recognised as a Top 50 UK Affiliate Agency Owner, brings a grounded, practical perspective from the front lines of performance marketing. Each conversation is designed to move beyond theory, focusing on the actionable strategies and real-world experiences that actually drive growth. You'll hear from a carefully curated mix of digital marketing veterans, successful entrepreneurs, and innovative SaaS providers, all sharing their insights on what works now. This isn't about abstract ideas; it's a direct line to the tactics and partnerships that are shaping the industry. The discussions naturally explore the intersection of broader digital marketing channels with dedicated affiliate programmes, offering a holistic view for anyone building a modern business. Whether you're launching a new venture or optimising an established platform, this podcast serves as a reliable resource for honest advice and forward-thinking analysis. Tune in for a clear-eyed look at building sustainable revenue through collaborative marketing.
Author: Language: en-gb Episodes: 100

The Affiliate Marketing Podcast
Podcast Episodes
5 Years From Now... Crypto Product Expert Insights [not-audio_url] [/not-audio_url]

Duration: 31:28
In this episode, Lee-Ann interviews Roman German, the Chief Product Officer of MBG Digital, about the intersection of crypto and gaming. They discuss the importance of building communities around crypto casinos, the role…
Why Community + Branding = Affiliate Program Success [not-audio_url] [/not-audio_url]

Duration: 27:19
In this episode, Lee-Ann interviews Agni Raitar, the Head of Affiliates at Diversum Partners, about running and launching a successful crypto affiliate program in the iGaming industry. They discuss the importance of bran…
SEO Market: Why iGaming Wasn’t Overly Impacted by Google’s EEAT [not-audio_url] [/not-audio_url]

Duration: 26:31
Welcome back to a brand new season of the Affiliate Marketing Podcast. Season 18 is sponsored by Diversum Partners and in this first episode, Lee-Ann is joined by Dagmar Janssen, SEO specialist. They discuss: Hot topics…
Season Highlights: Key Takeaways and What’s Coming Next [not-audio_url] [/not-audio_url]

Duration: 40:03
Welcome to the final episode of Season 17 of the Affiliate Marketing Podcast, brought to you by impact.com. Throughout this season, we’ve been graced with incredible guests, sharing valuable insights, strategies, and pre…
Leveraging Customer Advocacy For Stronger Partnership Growth [not-audio_url] [/not-audio_url]

Duration: 28:44
In this episode of the Affiliate Marketing Podcast, Lee-Ann interviews Will Fraser, Head of impact.com/Advocate, about the importance of customer advocacy in the partnership economy. Will was the CEO and co-founder of Sa…
Harnessing New Partnerships: The Power of Program Segmentation [not-audio_url] [/not-audio_url]

Duration: 40:03
This week on the Affiliate Marketing Podcast, Lee-Ann interviews Marthe Berlin the Regional Vice President of Publisher Development at Impact.com. They discuss Marthe's journey in affiliate marketing and the importance o…
Streamlining Partner Outreach: Mastering Funnels and Flows [not-audio_url] [/not-audio_url]

Duration: 31:56
In this episode of the Affiliate Marketing Podcast, Lee-Ann interviews Max Ciccotosto, Chief Product Officer at Impact.com, about his career in affiliate marketing and the development of Mediarails. Max shares his journe…