Data Partnerships: A Blueprint for Affiliate Program Success

Data Partnerships: A Blueprint for Affiliate Program Success

Author: Lee-Ann Johnstone - Founder of Affiverse September 25, 2025 Duration: 35:11
Get ready for an insightful conversation about the evolution of affiliate marketing from the operator perspective to the affiliate side. Tero Paivarinta, Business Development Lead at humbl.ai joins host Lee-Ann Johnstone to share his fascinating journey from iGaming customer support in 2006 to becoming a key figure in affiliate relationship management. With nearly two decades of industry experience, Tero reveals how data transparency is revolutionising partnerships and why authentic relations...

Hosted by Lee-Ann Johnstone, the founder of the award-winning agency Affiverse, The Affiliate Marketing Podcast cuts through the noise of online business chatter. Lee-Ann, recognised as a Top 50 UK Affiliate Agency Owner, brings a grounded, practical perspective from the front lines of performance marketing. Each conversation is designed to move beyond theory, focusing on the actionable strategies and real-world experiences that actually drive growth. You'll hear from a carefully curated mix of digital marketing veterans, successful entrepreneurs, and innovative SaaS providers, all sharing their insights on what works now. This isn't about abstract ideas; it's a direct line to the tactics and partnerships that are shaping the industry. The discussions naturally explore the intersection of broader digital marketing channels with dedicated affiliate programmes, offering a holistic view for anyone building a modern business. Whether you're launching a new venture or optimising an established platform, this podcast serves as a reliable resource for honest advice and forward-thinking analysis. Tune in for a clear-eyed look at building sustainable revenue through collaborative marketing.
Author: Language: en-gb Episodes: 100

The Affiliate Marketing Podcast
Podcast Episodes
The Power of Relationship Management in Affiliate Marketing [not-audio_url] [/not-audio_url]

Duration: 33:15
Can the fragility of relationships become a strategic advantage in affiliate relationship management? In this episode of the Affiliate Marketing Podcast, Lee-Ann sits down with Tali Chester, Senior Director, Account Mana…
What Happens When You Turn Affiliate Marketing Into a Games League [not-audio_url] [/not-audio_url]

Duration: 35:55
Why Most Affiliate Networks Are Built for the Brand, Not the Partner Dorin Boerescu has been in this industry since 2009. He started as an affiliate, bought a network that was turning over next to nothing, and has since…
When Creators and Affiliates Stop Being Different Budget Lines [not-audio_url] [/not-audio_url]

Duration: 29:42
What happens when a 26-year performance marketing veteran looks at the creator and affiliate divide and says the industry is solving the wrong problem entirely? If your affiliate program and creator program sit in separa…
Diversify or Disappear: How Publishers Win in 2026 [not-audio_url] [/not-audio_url]

Duration: 33:56
What happens when the biggest threat to your publishing business is also buried inside the data you're not looking at? Jorge Barbosa of wecantrack, joins Lee-Ann to talk about what is actually happening to publishers rig…
AEO, GEO, SEO: Who, What & Why [not-audio_url] [/not-audio_url]

Duration: 31:12
The rules of discovery are being rewritten in real time. Here is what affiliate managers need to understand before the market moves on without them. If you have been half-listening to conversations about AI search and ho…
Is Your Affiliate Program Sick? How to Triage It [not-audio_url] [/not-audio_url]

Duration: 25:56
The diagnostic framework that 20 years of affiliate program management built - and why most programs are not broken, just badly diagnosed. If your affiliate program is underperforming and you are not sure where to start,…
Mastering The Art of Difficult Conversations With Affiliate Partners [not-audio_url] [/not-audio_url]

Duration: 26:34
The coaching framework that helps affiliate managers navigate commercial conflict, set boundaries, and lead with confidence even when the conversation gets uncomfortable. If you have ever walked into a partner meeting al…