Discovering Dark Patterns on the Web and How To Stay Compliant Around Them!

Discovering Dark Patterns on the Web and How To Stay Compliant Around Them!

Author: Lee-Ann Johnstone - Founder of Affiverse June 6, 2024 Duration: 31:39
In this week’s podcast episode, Gemma Boore, a Senior Associate at Harris Hagan, discusses dark patterns and their impact on consumer decisions. Dark patterns refer to the design and structure of websites that encourage users to make certain choices, often not in their best interests. The use of dark patterns can breach consumer protection, data protection, and competition laws. The UK Information Commissioner's Office (ICO) and the Competition and Markets Authority (CMA) have published a joi...

Hosted by Lee-Ann Johnstone, the founder of the award-winning agency Affiverse, The Affiliate Marketing Podcast cuts through the noise of online business chatter. Lee-Ann, recognised as a Top 50 UK Affiliate Agency Owner, brings a grounded, practical perspective from the front lines of performance marketing. Each conversation is designed to move beyond theory, focusing on the actionable strategies and real-world experiences that actually drive growth. You'll hear from a carefully curated mix of digital marketing veterans, successful entrepreneurs, and innovative SaaS providers, all sharing their insights on what works now. This isn't about abstract ideas; it's a direct line to the tactics and partnerships that are shaping the industry. The discussions naturally explore the intersection of broader digital marketing channels with dedicated affiliate programmes, offering a holistic view for anyone building a modern business. Whether you're launching a new venture or optimising an established platform, this podcast serves as a reliable resource for honest advice and forward-thinking analysis. Tune in for a clear-eyed look at building sustainable revenue through collaborative marketing.
Author: Language: en-gb Episodes: 100

The Affiliate Marketing Podcast
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