Harnessing New Partnerships: The Power of Program Segmentation

Harnessing New Partnerships: The Power of Program Segmentation

Author: Lee-Ann Johnstone - Founder of Affiverse August 15, 2024 Duration: 40:03
This week on the Affiliate Marketing Podcast, Lee-Ann interviews Marthe Berlin the Regional Vice President of Publisher Development at Impact.com. They discuss Marthe's journey in affiliate marketing and the importance of program segmentation. They also talk about the challenges of scaling affiliate programs and share tips for successful outreach and partnership building. Visit the PXA Academy for lots of resources relating to partner segmentation – simply click here. Listen to find out mo...

Hosted by Lee-Ann Johnstone, the founder of the award-winning agency Affiverse, The Affiliate Marketing Podcast cuts through the noise of online business chatter. Lee-Ann, recognised as a Top 50 UK Affiliate Agency Owner, brings a grounded, practical perspective from the front lines of performance marketing. Each conversation is designed to move beyond theory, focusing on the actionable strategies and real-world experiences that actually drive growth. You'll hear from a carefully curated mix of digital marketing veterans, successful entrepreneurs, and innovative SaaS providers, all sharing their insights on what works now. This isn't about abstract ideas; it's a direct line to the tactics and partnerships that are shaping the industry. The discussions naturally explore the intersection of broader digital marketing channels with dedicated affiliate programmes, offering a holistic view for anyone building a modern business. Whether you're launching a new venture or optimising an established platform, this podcast serves as a reliable resource for honest advice and forward-thinking analysis. Tune in for a clear-eyed look at building sustainable revenue through collaborative marketing.
Author: Language: en-gb Episodes: 100

The Affiliate Marketing Podcast
Podcast Episodes
SEO Volatility & Affiliate Growth: How Publishers Are Adapting [not-audio_url] [/not-audio_url]

Duration: 32:16
In this episode, Lee-Ann Johnstone interviews Luke Watkin from MVF Global, discussing the current landscape of affiliate marketing, including the challenges posed by recent SEO changes, the integration of AI, and the imp…
The Art of Media Buying and How That Fits Into Your Affiliate Program [not-audio_url] [/not-audio_url]

Duration: 29:39
In this episode of the Affiliate Marketing Podcast, host Lee-Anne Johnstone and guest Paul Fernandez from The Growth Guys discuss the evolving landscape of media buying for 2025. They explore the significant impact of AI…
Adult Affiliate Marketing Strategies [not-audio_url] [/not-audio_url]

Duration: 28:22
Content Warning: Adult Themes This episode contains discussions of adult themes, including topics related to the adult industry and sexual wellness. It is intended for individuals aged 18 and over. Listener discretion is…
Scaling Smarter: Inside the World of High-Impact Ecommerce Strategies [not-audio_url] [/not-audio_url]

Duration: 41:56
This week, Lee-Ann chats with Khaled Mostafa, the co-founder of Beckett Stores, who shares his unique journey in the e-commerce and affiliate marketing space. Khaled discusses his early experiences with dropshipping, the…
Secrets to Building Loyal Affiliate & Customer Audiences [not-audio_url] [/not-audio_url]

Duration: 36:23
In this episode, Lee-Ann interviews Holly Hayes, a digital marketing expert, discussing her journey in influencer marketing and social media. Holly shares insights on building shareable content, maintaining community eng…
How To Plan Your Affiliate Growth Strategy For 2025 [not-audio_url] [/not-audio_url]

Duration: 35:33
Welcome back to the Affiliate Marketing Podcast! In this second episode of 2025, we’re diving into actionable strategies for the year ahead. With many of us settling back into work mode, it’s the perfect time to rethink…
New Year, New Goals & My 2025 Affiliate Marketing Predictions [not-audio_url] [/not-audio_url]

Duration: 15:23
In this celebratory New Year episode of the Affiliate Marketing Podcast, Lee-Ann Johnstone, founder of Affiverse, reflects on an exceptional 2024 while looking ahead to the trends and opportunities shaping affiliate mark…
Seasons Greetings & Looking Back on 2024 [not-audio_url] [/not-audio_url]

Duration: 16:03
This week on the Affiliate Marketing Podcast, Lee-Ann reflects on this holiday season. Join us as we wrap up 2024 with a heartfelt look back on a year filled with growth, surprises, and invaluable lessons. From industry…