Mastering The Art of Difficult Conversations With Affiliate Partners

Mastering The Art of Difficult Conversations With Affiliate Partners

Author: Lee-Ann Johnstone - Founder of Affiverse April 2, 2026 Duration: 26:34
The coaching framework that helps affiliate managers navigate commercial conflict, set boundaries, and lead with confidence even when the conversation gets uncomfortable. If you have ever walked into a partner meeting already dreading it, or sent a reactive email on a Friday evening and regretted it by Sunday, this episode is for you. Tara Alvarez Garcia, performance and leadership coach with over 15 years in marketing and commercial roles, joins Lee-Ann to break down why difficult conversati...

Hosted by Lee-Ann Johnstone, the founder of the award-winning agency Affiverse, The Affiliate Marketing Podcast cuts through the noise of online business chatter. Lee-Ann, recognised as a Top 50 UK Affiliate Agency Owner, brings a grounded, practical perspective from the front lines of performance marketing. Each conversation is designed to move beyond theory, focusing on the actionable strategies and real-world experiences that actually drive growth. You'll hear from a carefully curated mix of digital marketing veterans, successful entrepreneurs, and innovative SaaS providers, all sharing their insights on what works now. This isn't about abstract ideas; it's a direct line to the tactics and partnerships that are shaping the industry. The discussions naturally explore the intersection of broader digital marketing channels with dedicated affiliate programmes, offering a holistic view for anyone building a modern business. Whether you're launching a new venture or optimising an established platform, this podcast serves as a reliable resource for honest advice and forward-thinking analysis. Tune in for a clear-eyed look at building sustainable revenue through collaborative marketing.
Author: Language: en-gb Episodes: 100

The Affiliate Marketing Podcast
Podcast Episodes
AEO, GEO, SEO: Who, What & Why [not-audio_url] [/not-audio_url]

Duration: 31:12
The rules of discovery are being rewritten in real time. Here is what affiliate managers need to understand before the market moves on without them. If you have been half-listening to conversations about AI search and ho…
Is Your Affiliate Program Sick? How to Triage It [not-audio_url] [/not-audio_url]

Duration: 25:56
The diagnostic framework that 20 years of affiliate program management built - and why most programs are not broken, just badly diagnosed. If your affiliate program is underperforming and you are not sure where to start,…
Why Traction Beats Perfection: Unveiling the Power of HerPlay [not-audio_url] [/not-audio_url]

Duration: 34:24
From Casino Dealer to iGaming Exit: What Hustle Actually Looks Like You've heard people credit their success to luck. Karolina Pelc doesn't buy it. The founder of BeyondPlay, who built and sold her gaming software startu…
Rethinking Affiliate, Creator, and Marketplaces with Levanta [not-audio_url] [/not-audio_url]

Duration: 29:50
The E-Commerce Brand's Guide to Unified Performance Marketing in 2026 If your affiliate and influencer teams are still working in separate silos with separate budgets and separate tools, this episode will challenge every…
Open Attribution: The Fix for the Zero-Click Era [not-audio_url] [/not-audio_url]

Duration: 37:02
Why Every Affiliate Manager Needs to Understand What's Happening to Search Right Now Search is changing faster than most programs can adapt. AI-powered platforms like ChatGPT and Gemini are absorbing customer journeys th…
The Hidden Affiliate Risk That Could Sink Your Brand [not-audio_url] [/not-audio_url]

Duration: 28:51
How treating compliance as a marketing function rather than a legal checkbox can protect your program, your brand, and your bottom line. If compliance makes your eyes glaze over, this episode is worth pushing through. Sa…