Not Just a Moment: Why Affiliate Marketing is Everything

Not Just a Moment: Why Affiliate Marketing is Everything

Author: Lee-Ann Johnstone - Founder of Affiverse May 1, 2025 Duration: 21:30
In this introductory episode of Season 21 of the Affiliate Marketing Podcast, host Lee-Ann Johnstone is joined by Michael Cole, SVP of Marketing for Everflow. They discuss the importance of tracking and attribution, the challenges brands face in recognising the full value of affiliate partnerships, and the need for a broader understanding of customer journeys beyond immediate transactions. The season will provide you with insights, case studies, and practical strategies for affiliate managers...

Hosted by Lee-Ann Johnstone, the founder of the award-winning agency Affiverse, The Affiliate Marketing Podcast cuts through the noise of online business chatter. Lee-Ann, recognised as a Top 50 UK Affiliate Agency Owner, brings a grounded, practical perspective from the front lines of performance marketing. Each conversation is designed to move beyond theory, focusing on the actionable strategies and real-world experiences that actually drive growth. You'll hear from a carefully curated mix of digital marketing veterans, successful entrepreneurs, and innovative SaaS providers, all sharing their insights on what works now. This isn't about abstract ideas; it's a direct line to the tactics and partnerships that are shaping the industry. The discussions naturally explore the intersection of broader digital marketing channels with dedicated affiliate programmes, offering a holistic view for anyone building a modern business. Whether you're launching a new venture or optimising an established platform, this podcast serves as a reliable resource for honest advice and forward-thinking analysis. Tune in for a clear-eyed look at building sustainable revenue through collaborative marketing.
Author: Language: en-gb Episodes: 100

The Affiliate Marketing Podcast
Podcast Episodes
The Intersection of Commerce and Content: Publishing Strategies [not-audio_url] [/not-audio_url]

Duration: 28:33
This week on the Affiliate Marketing Podcast Hanan Maayan, the VP of Marketplace Operations at impact.com discusses his journey into affiliate marketing and the impact of AI on the industry. He highlights the transformat…
Staying Ahead: The Importance of Education for Affiliate Managers [not-audio_url] [/not-audio_url]

Duration: 31:36
Don’t miss this episode of the Affiliate Marketing Podcast, with Lee-Ann in conversation with Coady Joy, Head of Affiliate and Partnerships Education at impact.com Talking points include: The story behind the PXA Academy…
Shaping the Future: Culture, Leadership, and Career Development [not-audio_url] [/not-audio_url]

Duration: 44:54
Welcome to a brand new season of the Affiliate Marketing Podcast. We are delighted to announce that this season is sponsored by impact.com. Season 17 begins with an inspiring conversation between Lee-Ann and Robert Glaze…
That’s a Wrap! Highlights and Insights from Season 16 [not-audio_url] [/not-audio_url]

Duration: 43:17
And just like that… we’ve come to the end of another superb season of the Affiliate Marketing Podcast. During Season 16, we hit over 250,000 downloads! To all of you around the world who listen in, we thank you for your…

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