Seasons Greetings & Looking Back on 2024

Seasons Greetings & Looking Back on 2024

Author: Lee-Ann Johnstone - Founder of Affiverse December 26, 2024 Duration: 16:03
This week on the Affiliate Marketing Podcast, Lee-Ann reflects on this holiday season. Join us as we wrap up 2024 with a heartfelt look back on a year filled with growth, surprises, and invaluable lessons. From industry trends to personal milestones, this episode is a blend of gratitude, insights, and a look ahead to the opportunities that 2025 holds. Key segments of this podcast and where you can tune in to go direct: [00:29] Opening Reflections: "Was 2024 the year you expected?" [01:35] C...

Hosted by Lee-Ann Johnstone, the founder of the award-winning agency Affiverse, The Affiliate Marketing Podcast cuts through the noise of online business chatter. Lee-Ann, recognised as a Top 50 UK Affiliate Agency Owner, brings a grounded, practical perspective from the front lines of performance marketing. Each conversation is designed to move beyond theory, focusing on the actionable strategies and real-world experiences that actually drive growth. You'll hear from a carefully curated mix of digital marketing veterans, successful entrepreneurs, and innovative SaaS providers, all sharing their insights on what works now. This isn't about abstract ideas; it's a direct line to the tactics and partnerships that are shaping the industry. The discussions naturally explore the intersection of broader digital marketing channels with dedicated affiliate programmes, offering a holistic view for anyone building a modern business. Whether you're launching a new venture or optimising an established platform, this podcast serves as a reliable resource for honest advice and forward-thinking analysis. Tune in for a clear-eyed look at building sustainable revenue through collaborative marketing.
Author: Language: en-gb Episodes: 100

The Affiliate Marketing Podcast
Podcast Episodes
From Outreach to Outcomes: Building Smarter Affiliate Programs [not-audio_url] [/not-audio_url]

Duration: 37:02
In this week's episode of the Affiliate Marketing Podcast, host Lee-Ann Johnstone sits down with Lauren Garner, VP of Demand Generation and Partnerships at Ascent Funding, to explore the dramatic transformation of affili…
The 6 Affiliate Wonders That Grow Affiliate Programs [not-audio_url] [/not-audio_url]

Duration: 38:13
Welcome to another exciting episode of the Affiliate Marketing Podcast. This week, we're diving deep into the six fundamental principles that separate thriving affiliate programs from those that struggle to gain traction…
Swipe, Earn, Repeat: Unlocking the Power of Card-Linked Offers [not-audio_url] [/not-audio_url]

Duration: 37:50
This week, host Lee-Ann Johnstone dives deep into one of affiliate marketing's most misunderstood yet powerful tools with James Bannerman, VP of Global Sales at The Reward Collection. While many affiliate managers view c…
Why Relationships, Not Just Revenue, Drive Affiliate Growth Today [not-audio_url] [/not-audio_url]

Duration: 36:40
In this episode, Lee-Ann Johnston interviews Mark Jacobs, the Director of Affiliate Success at Ideal Living, focusing on the health and wellness segment of affiliate marketing. They discuss Mark's journey into the indust…
Affiliate in Totality – Why Data is the Game-Changer [not-audio_url] [/not-audio_url]

Duration: 32:23
In this week's episode of the Affiliate Marketing Podcast, Lee-Ann Johnstone is joined by Michael Cole, SVP of Marketing at Everflow, to discuss the evolution of affiliate marketing measurement and attribution. With $5 b…