SEO Volatility & Affiliate Growth: How Publishers Are Adapting

SEO Volatility & Affiliate Growth: How Publishers Are Adapting

Author: Lee-Ann Johnstone - Founder of Affiverse February 27, 2025 Duration: 32:16
In this episode, Lee-Ann Johnstone interviews Luke Watkin from MVF Global, discussing the current landscape of affiliate marketing, including the challenges posed by recent SEO changes, the integration of AI, and the impact of regulatory shifts. They explore the importance of diversification in marketing strategies and share insights on successful partnerships and future trends in the industry. Key segments of this podcast and where you can tune in to go direct: [07:55] The Role of AI in Af...

Hosted by Lee-Ann Johnstone, the founder of the award-winning agency Affiverse, The Affiliate Marketing Podcast cuts through the noise of online business chatter. Lee-Ann, recognised as a Top 50 UK Affiliate Agency Owner, brings a grounded, practical perspective from the front lines of performance marketing. Each conversation is designed to move beyond theory, focusing on the actionable strategies and real-world experiences that actually drive growth. You'll hear from a carefully curated mix of digital marketing veterans, successful entrepreneurs, and innovative SaaS providers, all sharing their insights on what works now. This isn't about abstract ideas; it's a direct line to the tactics and partnerships that are shaping the industry. The discussions naturally explore the intersection of broader digital marketing channels with dedicated affiliate programmes, offering a holistic view for anyone building a modern business. Whether you're launching a new venture or optimising an established platform, this podcast serves as a reliable resource for honest advice and forward-thinking analysis. Tune in for a clear-eyed look at building sustainable revenue through collaborative marketing.
Author: Language: en-gb Episodes: 100

The Affiliate Marketing Podcast
Podcast Episodes
The Ultimate Guide to Brand Partnerships (Where, What, Why, How) [not-audio_url] [/not-audio_url]

Duration: 32:02
Welcome to a brand new season of the Affiliate Marketing Podcast. In this episode, host Lee-Ann Johnstone speaks with Jamie White, Co-founder of Brand Partnerships, about the growing importance of brand collaborations in…
Season In Review: Key Takeaways From This Season’s Guests [not-audio_url] [/not-audio_url]

Duration: 33:21
The time has come to wrap-up another successful season of the Affiliate Marketing Podcast. For our final episode of Season 18, Lee-Ann reflects on the highlights, featuring insights from various industry experts. The con…
What the US Brand Survey Revealed About the Affiliate Industry [not-audio_url] [/not-audio_url]

Duration: 32:25
In this podcast episode, Lee-Ann Johnstone interviews Tricia Meyer, the executive director of the Performance Marketing Association (PMA), discussing insights from a recent brand survey. They explore the significance of…
How To Gain Traction With Content Creators in Your Affiliate Program [not-audio_url] [/not-audio_url]

Duration: 34:13
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Affiliate Manager’s Dilemma: Tackling Lead Gen Growth Challenges [not-audio_url] [/not-audio_url]

Duration: 31:43
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Duration: 33:46
In this conversation, Lee-Ann and Leandro Schlottchauer, CEO of Kuyen Labs/Fuul discuss the transformative potential of blockchain technology in affiliate marketing. Leandro shares his journey into the blockchain space,…
Will the Affiliate Marketing GiG Economy Survive? [not-audio_url] [/not-audio_url]

Duration: 32:09
In this conversation, Lee-Ann and Gayla Huber, President of IntegriShield talk about the impact of the recent FTC guidance on increasing the ante on Consumer Protection , stamping out fake and paid consumer product revie…