#801: Brandlight CEO Imri Marcus on GEO, AI browsers, and the new search experience

#801: Brandlight CEO Imri Marcus on GEO, AI browsers, and the new search experience

Author: The Agile Brand January 21, 2026 Duration: 27:14
The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX
BusinessMarketing
For the last two decades, marketers have lived by the decisions one company has made and the experience customers have with that company’s search bar (and in many cases, browser). But what happens when Google is dethroned by an AI? Agility requires not just adapting to new channels, but fundamentally rethinking the entire customer discovery journey when the rules are rewritten overnight. It’s about moving from optimizing for keywords to influencing AI-driven conversations. Today, we're going to talk about the rise of AI browsers and Generative Engine Optimization, or GEO. Whether it’s using ChatGPT or Perplexity to search the web or with tools like OpenAI’s Atlas browser, we’re seeing a convergence of search, shopping, and conversation that could fundamentally change how brands are discovered, evaluated, and purchased, creating a new battleground for customer data and attention. To help me discuss this topic, I'd like to welcome, Imri Marcus, CEO and Co-Founder at Brandlight. About Imri Marcus Imri Marcus is the CEO and Co-Founder of Brandlight AI, the strategic data and influence partner for Fortune 500 enterprises navigating the shift to AI-driven consumer discovery. A serial entrepreneur with multiple successful exits in the media and AI sectors, Imri is now focused on empowering the world’s leading brands to own their narrative in this new, zero-sum marketing channel. Imri earned a Bachelor of Business Administration from Reichman University and splits his time between Tel Aviv and New York. Imri Marcus on LinkedIn: https://www.linkedin.com/in/imri-marcus-89074a79 Resources Brandlight: https://www.brandlight.ai/ The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Catch the future of e-commerce at eTail Palm Springs, Feb 23-26 in Palm Springs, CA. Go here for more details: https://etailwest.wbresearch.com/ Drive your customers to new horizons at the premier retail event of the year for Retail and Brand marketers. Learn more at CRMC 2026, June 1-3. https://www.thecrmc.com/ Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://ratethispodcast.com/agile Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Each conversation on The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX moves beyond surface-level trends to explore the practical realities of modern marketing. Host Greg Kihlström guides discussions with executives and thought leaders from prominent brands and technology platforms, focusing on the tangible strategies that drive growth. You’ll hear detailed explorations of topics like the real-world adoption of AI, the construction of effective first-party data strategies, and the evolving landscape of customer experience. This podcast is built for leaders who need to translate complex technological shifts into sustainable business value and deeper customer relationships. Rather than offering quick fixes, these episodes provide a deeper understanding of how to integrate marketing technology, artificial intelligence, and customer-centric thinking into a cohesive strategy. The dialogue consistently centers on building customer lifetime value, ensuring that every technological investment contributes to long-term brand strength. If you're looking for a clear, expert-level analysis of what actually works in today's market, this series delivers substantive insights directly from the professionals shaping the industry.
Author: Language: English Episodes: 100

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The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX
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