What happens to a brand when the story it tells about its AI adoption moves faster than the results it can actually show?
Agility isn't about telling that story faster. It's about being able to change what you say — repeatedly, as the technology changes — without losing the thread of what your company is actually for.
Today, we're going to talk about the widening gap between AI ambition and business reality, and what that means for enterprise marketing leaders. Specifically, we'll cover:
- The shift from selling an AI vision to proving tangible value.
- How AI is pushing marketing into closer alignment with product and revenue.
- What it takes to build trust — inside the company and out — when the outputs of AI systems are hard to explain.
To help me discuss this topic, I'd like to welcome, Mark Abramowitz, Chief Marketing Officer at Dataiku.
About Mark Abramowitz
Mark Abramowitz is Chief Marketing Officer at Dataiku, The Platform for AI Success. In his role, he oversees global brand and demand strategy, and is responsible for building awareness of Dataiku as the platform that unifies people, governance, and AI systems to deliver real results at scale.
Mark brings extensive experience scaling enterprise platform businesses. Prior to Dataiku, he served as SVP of Product and Solutions Marketing at ServiceNow, leading product marketing as the company scaled from $6 billion to nearly $11 billion in revenue and spearheading the launch of Now Assist—the fastest-selling product in ServiceNow history. Before ServiceNow, Mark spent 15 years at Salesforce and 5 years as SVP of Product Marketing for Service Cloud.
Mark Abramowitz on LinkedIn: https://www.linkedin.com/in/markabramowitz/
---------- Resources ----------
Dataiku: https://www.dataiku.com
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