In a world of infinite entertainment choices, how does a sports franchise earn a fan's loyalty when the game isn't being played?
Agility requires meeting fans where they are, with the right message at the right moment, whether they're on their couch or in their seat. This means adapting communication strategies in real-time to create a conversation, not just a broadcast.
Today, we're going to talk about how sports franchises are navigating an incredibly crowded calendar to build deeper relationships with their fans. It's no longer just about what happens on the field or the court; it's about merging technology and creativity to design a seamless fan journey that extends from their living room to the stadium and back. This means looking beyond traditional broadcast and email to create interactive, personalized experiences that add real value.
To help me discuss this topic, I'd like to welcome, Ben Lewis, VP of Marketing and Growth at Infobip.
About Ben Lewis
Ben Lewis is the Vice President of Marketing and Growth at Infobip, a global cloud communications platform, appointed in December 2022. Based in Israel, he leads global marketing, aiming to increase brand awareness and market share. He previously held roles at OpenMarket and has extensive experience in omnichannel communications and strategic commercial innovation.
Ben Lewis on LinkedIn: https://www.linkedin.com/in/ben-lewis-082b7915/
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Infobip: infobip.com
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