What if the moment where the buying decision actually gets made is still the part of the journey we understand the least?
Agility depends on seeing what customers actually do — not just what they clicked — and being able to act on it while the promotion is still running.
Today we're talking about the gap between where brands are putting their media money and where they can actually see it working. Retail media budgets are climbing, stores are getting reinvested in, and yet the shelf itself remains one of the least instrumented parts of the customer journey. We'll be covering:
- Why the surge in retail media spend hasn't automatically produced better measurement.
- What it takes to connect a digital impression to what a shopper actually does in the aisle.
- How marketing, merchandising, and store operations have to work differently to act on any of it.
To help me discuss this topic, I'd like to welcome, Angie Westbrock, CEO at Standard AI.
About Angie Westbrock
Angie Westbrock brings 20+ years of experience in retail, CPG and tech to her role as the CEO at Standard AI, the retail analytics startup valued at $1B that’s helping retailers and brands understand shopper behavior so they can improve the customer experience and their bottom lines. Angie specializes in scaling teams, culture, and business operations to support massive growth. She’s bucked the mold of what’s expected of women since the start of her career; she was one of the first brewing managers at Anheuser-Busch, one of the youngest women to run a plant at CPG giant Sara-Lee, and helped lead Lyft’s global Covid-task force with a young family at home.
Angie Westbrock on LinkedIn: https://www.linkedin.com/in/angie-westbrock-a2581111/
---------- Resources ----------
Standard AI: standard.ai
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