AI's Impact on the Customer Journey

AI's Impact on the Customer Journey

Author: Chad Burmeister May 10, 2025 Duration: 25:51
Summary In this episode of the AI for Sales podcast, Chad Burmeister interviews Matt Darrow, co-founder and CEO of Vivun. They discuss the significance of the name 'Vivian', which means 'lever' in Finnish, and how it relates to the company's mission of creating AI sales engineers that provide leverage to organizations. The conversation explores how AI is transforming the customer journey, the importance of human interaction in sales, and the misconceptions surrounding AI deployment. Matt shares insights on leveraging AI for sales efficiency, ethical considerations in AI, and the critical role of data management in maximizing AI's potential. Takeaways The name 'Vivian' means 'lever' in Finnish, symbolizing the leverage AI provides. AI is transforming the customer journey by making prospects more informed. Sales teams must adapt to faster-paced customer interactions due to AI. Human interaction remains crucial despite the rise of AI in sales. AI can automate top-of-funnel processes, increasing efficiency. Misconceptions about AI stem from a lack of understanding of its various forms. The LLM should be viewed as a tool, not the core intelligence. Data management is essential for effective AI deployment. Sales professionals need to embrace AI tools to enhance their success. Ethical considerations in AI deployment are becoming increasingly important. Chapters 00:00 The Meaning Behind Vivun 02:04 AI's Impact on the Customer Journey 07:02 Leveraging AI for Sales Efficiency 09:30 Misconceptions About AI Deployment 14:12 Navigating Ethical Considerations in AI 19:02 The Future of AI in Sales 22:18 The Importance of Data Management for AI

Chad Burmeister has spent his career at the forefront of sales transformation, and in The AI for Sales Podcast, he brings that experience into direct conversation with the tools reshaping the profession. This isn't about speculative futurism; it's a grounded exploration of how artificial intelligence is actively being applied to real sales challenges. Each episode delves into practical strategies, dissecting how the synergy between human intuition and machine intelligence can streamline processes, unlock insights, and ultimately close more deals. You'll hear from practitioners and innovators who are using AI to enhance everything from lead generation and conversation intelligence to pipeline management and coaching. The guiding principle here is efficiency, captured well by Dr. Joel Le Bon's observation that in sales, time kills deals, but in this arena, AI kills time. Brought to you by partners like BDR.ai, Nooks.ai, and ZoomInfo, the discussions are rooted in actionable intelligence. If you're in sales, leadership, or entrepreneurship and feel the pressure to do more with less, this podcast offers a clear-eyed look at the technologies that are becoming essential companions. Chad facilitates conversations that cut through the hype, focusing on tangible results and the creative application of these powerful tools in a modern commercial landscape.
Author: Language: en-us Episodes: 100

The AI for Sales Podcast
Podcast Episodes
The Power of AI in Sales: Prioritization and Focus [not-audio_url] [/not-audio_url]

Duration: 32:43
Summary In this episode of the AI for Sales podcast, Chad Burmeister interviews Masha Kroll, the CEO of Glowstick.ai. They discuss the use of AI in sales and the importance of prioritization and focus. Masha shares her b…
The Role of AI in Sales and Human Connection [not-audio_url] [/not-audio_url]

Duration: 21:53
Summary In this episode, Chad Burmeister interviews Mimi Gross, who coined the phrase 'people-led growth.' They discuss the use of automation and technology on LinkedIn, including the importance of personalization and bu…
Cutting Through the Noise with Relationship-Based Selling [not-audio_url] [/not-audio_url]

Duration: 26:48
Summary In this episode, Chad Burmeister interviews David Connors, the co-founder and CEO of The Swarm, a platform that helps sales teams leverage their company's network using AI. They discuss the power of AI in sales a…
AI's Impact on Standardized Transactions [not-audio_url] [/not-audio_url]

Duration: 27:38
Summary In this episode, Chad Burmeister interviews Dr. David Macauley, the founder of Wendworks. They discuss the impact of AI on democratizing content knowledge and enabling humans to apply knowledge creatively. They a…
Ethical Considerations of AI [not-audio_url] [/not-audio_url]

Duration: 31:59
Summary In this episode, Chad Burmeister interviews Scott Wozniak, CEO of Swaz Consulting, about the impact of AI on sales and business. Scott shares his early experiences with technology and how AI has evolved over time…
Misconceptions about AI in Sales [not-audio_url] [/not-audio_url]

Duration: 28:14
In this episode, Chad Burmeister interviews Chet Lovegren, the sales doctor, about the role of AI in sales. They discuss the misconceptions about AI, the current applications of AI in sales, and the potential for AI in m…
The Power of AI in Various Fields [not-audio_url] [/not-audio_url]

Duration: 25:26
Summary In this episode, Chad Burmeister interviews Thomas Ryan, the CEO and founder of Bigly Sales. They discuss the impact of AI on customer service, the automation of lead response and scheduling, and the use of AI in…
Staying Ahead in the AI Revolution [not-audio_url] [/not-audio_url]

Duration: 26:04
Summary In this episode, Chad Burmeister interviews Bill Reed, the CEO of Remotely Me, a company that uses AI to help sales professionals and recruiters. They discuss the excitement and value of AI in sales and HR, as we…
The Evolution of AI and Human Roles [not-audio_url] [/not-audio_url]

Duration: 24:20
Summary In this episode, Chad Burmeister interviews Nimisha Morkonda Gnanasekaran, the Director of Data Science at Western Digital. They discuss the potential of AI in the fourth industrial revolution and its impact on h…
The Potential of AI for Scaling Business [not-audio_url] [/not-audio_url]

Duration: 37:06
Summary In this episode, Chad Burmeister interviews Todd Calloway, the managing director and co-founder of TalkTime AI, about the potential of conversation AI in scaling business efforts. They discuss the impact of AI on…