Building Trust in Sales with AI

Building Trust in Sales with AI

Author: Chad Burmeister August 9, 2025 Duration: 29:37
Summary In this episode of the AI for Sales podcast, host Chad Burmeister interviews Ari Galper, a leading authority on trust-based selling. They discuss the importance of building trust in sales, the role of AI in enhancing customer experience, and the misconceptions surrounding AI technologies. Ari shares insights on his unique One Call Sale method, the ethical considerations of AI, and practical tips for sales professionals to improve their trust-building skills. The conversation emphasizes the need for human connection in an increasingly automated world and how AI can be leveraged to support, rather than replace, this essential aspect of sales. Takeaways Trust is the foundation of successful sales. Sales professionals often confuse delivering solutions with building trust. AI can enhance customer service but cannot replace human connection. The One Call Sale method focuses on deep trust-building conversations. Avoid using the term 'follow-up' as it implies pressure. Building rapport is not the same as building trust. Sales training should focus on trust-building skills. AI can assist in sales but should not create dependency. Ethical considerations are crucial in AI development. Sales professionals need to adapt to the evolving landscape of AI. Chapters 00:00 Introduction to Trust-Based Selling 02:59 The Shift from Solution Delivery to Trust Building 05:41 AI's Role in Customer Experience 08:44 The One Call Sale Methodology 11:25 Misconceptions About AI in Sales 14:15 Balancing Automation with Human Connection 17:22 Building Trust in Sales Conversations 20:04 Ethical Considerations in AI 22:53 Skills for Sellers in the Age of AI 25:41 Conclusion and Key Takeaways

Chad Burmeister has spent his career at the forefront of sales transformation, and in The AI for Sales Podcast, he brings that experience into direct conversation with the tools reshaping the profession. This isn't about speculative futurism; it's a grounded exploration of how artificial intelligence is actively being applied to real sales challenges. Each episode delves into practical strategies, dissecting how the synergy between human intuition and machine intelligence can streamline processes, unlock insights, and ultimately close more deals. You'll hear from practitioners and innovators who are using AI to enhance everything from lead generation and conversation intelligence to pipeline management and coaching. The guiding principle here is efficiency, captured well by Dr. Joel Le Bon's observation that in sales, time kills deals, but in this arena, AI kills time. Brought to you by partners like BDR.ai, Nooks.ai, and ZoomInfo, the discussions are rooted in actionable intelligence. If you're in sales, leadership, or entrepreneurship and feel the pressure to do more with less, this podcast offers a clear-eyed look at the technologies that are becoming essential companions. Chad facilitates conversations that cut through the hype, focusing on tangible results and the creative application of these powerful tools in a modern commercial landscape.
Author: Language: en-us Episodes: 100

The AI for Sales Podcast
Podcast Episodes
The Power of AI in Sales: Prioritization and Focus [not-audio_url] [/not-audio_url]

Duration: 32:43
Summary In this episode of the AI for Sales podcast, Chad Burmeister interviews Masha Kroll, the CEO of Glowstick.ai. They discuss the use of AI in sales and the importance of prioritization and focus. Masha shares her b…
The Role of AI in Sales and Human Connection [not-audio_url] [/not-audio_url]

Duration: 21:53
Summary In this episode, Chad Burmeister interviews Mimi Gross, who coined the phrase 'people-led growth.' They discuss the use of automation and technology on LinkedIn, including the importance of personalization and bu…
Cutting Through the Noise with Relationship-Based Selling [not-audio_url] [/not-audio_url]

Duration: 26:48
Summary In this episode, Chad Burmeister interviews David Connors, the co-founder and CEO of The Swarm, a platform that helps sales teams leverage their company's network using AI. They discuss the power of AI in sales a…
AI's Impact on Standardized Transactions [not-audio_url] [/not-audio_url]

Duration: 27:38
Summary In this episode, Chad Burmeister interviews Dr. David Macauley, the founder of Wendworks. They discuss the impact of AI on democratizing content knowledge and enabling humans to apply knowledge creatively. They a…
Ethical Considerations of AI [not-audio_url] [/not-audio_url]

Duration: 31:59
Summary In this episode, Chad Burmeister interviews Scott Wozniak, CEO of Swaz Consulting, about the impact of AI on sales and business. Scott shares his early experiences with technology and how AI has evolved over time…
Misconceptions about AI in Sales [not-audio_url] [/not-audio_url]

Duration: 28:14
In this episode, Chad Burmeister interviews Chet Lovegren, the sales doctor, about the role of AI in sales. They discuss the misconceptions about AI, the current applications of AI in sales, and the potential for AI in m…
The Power of AI in Various Fields [not-audio_url] [/not-audio_url]

Duration: 25:26
Summary In this episode, Chad Burmeister interviews Thomas Ryan, the CEO and founder of Bigly Sales. They discuss the impact of AI on customer service, the automation of lead response and scheduling, and the use of AI in…
Staying Ahead in the AI Revolution [not-audio_url] [/not-audio_url]

Duration: 26:04
Summary In this episode, Chad Burmeister interviews Bill Reed, the CEO of Remotely Me, a company that uses AI to help sales professionals and recruiters. They discuss the excitement and value of AI in sales and HR, as we…
The Evolution of AI and Human Roles [not-audio_url] [/not-audio_url]

Duration: 24:20
Summary In this episode, Chad Burmeister interviews Nimisha Morkonda Gnanasekaran, the Director of Data Science at Western Digital. They discuss the potential of AI in the fourth industrial revolution and its impact on h…
The Potential of AI for Scaling Business [not-audio_url] [/not-audio_url]

Duration: 37:06
Summary In this episode, Chad Burmeister interviews Todd Calloway, the managing director and co-founder of TalkTime AI, about the potential of conversation AI in scaling business efforts. They discuss the impact of AI on…