The role of AI in digital marketing

The role of AI in digital marketing

Author: Chad Burmeister May 12, 2024 Duration: 31:26
In this episode of the AI for Sales podcast, Chad Burmeister interviews Jason Wood, the CEO of Specificity Trading. They discuss the role of AI in digital marketing and how it can help marketers make smarter decisions. They also touch on the importance of using good data and the challenges of influencer marketing. Jason emphasizes the need for specificity and context in AI campaigns and the value of speed in reaching better conclusions. The conversation highlights the potential of AI to optimize ad spend and improve conversion rates. Keywords AI, sales, digital marketing, ad tech, specificity, data, influencer marketing, conversion, optimization Takeaways AI can have conversations and is ready to bring conversation AI to the market. AI in digital marketing can help marketers make smarter decisions and optimize ad spend. Good data is crucial for the success of AI campaigns. Influencer marketing can be risky and may not always reach the right audience. Speed and specificity are key factors in leveraging AI for sales and marketing. Titles Optimizing Ad Spend with AI The Rise of AI in Digital Marketing Chapters 00:00 Introduction and Background 09:22 Optimizing Ad Spend with AI 28:48 Speed and Specificity: Keys to AI Success in Sales and Marketing Connect and learn more about Matt Swalley through the link below: LinkedIn: https://www.linkedin.com/in/matt-swalley-59249533/ Learn more about AI for Sales with Chad: LinkedIn Group: https://www.linkedin.com/groups/12811259/ LinkedIn Personal Page: https://www.linkedin.com/in/chadburmeister/ YouTube Channel: https://www.youtube.com/@TheAIforSalesPodcast TikTok: https://www.tiktok.com/@ai4sales Facebook Page: https://www.facebook.com/theaiforsalespodcast/ Twitter Page: https://twitter.com/saleshack The AI For Sales Podcast is sponsored by our proud partners: BDR.ai | https://www.bdr.ai/ TruVersity | https://www.truversity.com/ Tags: Chad Burmeister, AI For Sales, Joe Papa, Matt Swalley, Omneky, digital marketing, AI in sales, sales revenue engine, artificial intelligence, content generation, personalization, marketing platform, business leads, enterprise, mid-market, agencies, data-driven advertising, generative AI, AI newsletters, Ben's Bites

Chad Burmeister has spent his career at the forefront of sales transformation, and in The AI for Sales Podcast, he brings that experience into direct conversation with the tools reshaping the profession. This isn't about speculative futurism; it's a grounded exploration of how artificial intelligence is actively being applied to real sales challenges. Each episode delves into practical strategies, dissecting how the synergy between human intuition and machine intelligence can streamline processes, unlock insights, and ultimately close more deals. You'll hear from practitioners and innovators who are using AI to enhance everything from lead generation and conversation intelligence to pipeline management and coaching. The guiding principle here is efficiency, captured well by Dr. Joel Le Bon's observation that in sales, time kills deals, but in this arena, AI kills time. Brought to you by partners like BDR.ai, Nooks.ai, and ZoomInfo, the discussions are rooted in actionable intelligence. If you're in sales, leadership, or entrepreneurship and feel the pressure to do more with less, this podcast offers a clear-eyed look at the technologies that are becoming essential companions. Chad facilitates conversations that cut through the hype, focusing on tangible results and the creative application of these powerful tools in a modern commercial landscape.
Author: Language: en-us Episodes: 100

The AI for Sales Podcast
Podcast Episodes
Unlocking the Power of AI in Sales [not-audio_url] [/not-audio_url]

Duration: 38:09
Summary In this episode of the AI for Sales podcast, Chad Burmeister speaks with Tamara Jackson, a marketing strategist and AI early adopter, about the transformative role of AI in sales. They discuss how AI can enhance…
The Evolving Role of Consultants in AI [not-audio_url] [/not-audio_url]

Duration: 27:31
Summary In this episode of the AI for Sales podcast, host Chad Burmeister speaks with Ignacio Pastor, AI Engineering Director at Singular and co-founder of Conectoma.ai. They discuss the transformative impact of AI on cu…
The Future of Customer Experience [not-audio_url] [/not-audio_url]

Duration: 32:17
Summary In this episode of the AI for Sales podcast, host Chad Burmeister speaks with Lee Hackett, CEO of Blueprint X, about the transformative impact of AI on sales and customer experience. They discuss how AI enhances…
The Future of AI: Generative Innovations [not-audio_url] [/not-audio_url]

Duration: 31:28
Summary In this episode of the AI for Sales podcast, Chad Burmeister speaks with Ali Parandeh about the evolution of AI, particularly focusing on generative AI and its transformative impact on customer experience and sal…
Meta-Prompting, Context, and Saving 7.6 Hours/Week [not-audio_url] [/not-audio_url]

Duration: 36:11
Chad welcomes Gaurav “G” Bhattacharya of Jeeva.ai for a fast-moving conversation on where Agentic AI is truly helping revenue teams today. G shares his founder story, why every job becomes a sales job, and how Jeeva.ai a…
Transforming Sales with AI Insights [not-audio_url] [/not-audio_url]

Duration: 31:25
Summary In this episode of the AI for Sales podcast, host Chad Burmeister speaks with Jason Kramer, CEO of Cultivize, about the intersection of AI, sales, and marketing. They discuss Jason's journey from graphic design t…
The Evolution of AI: From Ambition to Execution [not-audio_url] [/not-audio_url]

Duration: 34:08
Summary In this episode of the AI for Sales podcast, host Chad Burmeister interviews AI expert Mo Ezderman, discussing the evolution of AI, its impact on customer experience, and the importance of human involvement in AI…
The Future of Customer Experience in Sales [not-audio_url] [/not-audio_url]

Duration: 24:45
Summary In this episode of the AI for Sales podcast, Chad Burmeister interviews Sriharsha Guduguntla, CEO and co-founder of HyperBound, an AI sales and role play coaching platform. They discuss the transformative impact…
The Future of Brand Discovery [not-audio_url] [/not-audio_url]

Duration: 34:03
Summary In this episode of the AI for Sales podcast, Chad Burmeister interviews Shane H. Tepper, a creative director and content strategist, about the transformative impact of AI on sales and customer experience. They di…
The Disconnect Between Leads and Revenue [not-audio_url] [/not-audio_url]

Duration: 42:19
Summary In this episode of the AI for Sales podcast, Chad Burmeister interviews Mark Donnigan, a virtual CMO and expert in leveraging AI for marketing. They discuss the evolution of marketing pods, the disconnect between…