Building an AI Ready Data Foundation for CPG Success - with Dag Liodden of Crisp

Building an AI Ready Data Foundation for CPG Success - with Dag Liodden of Crisp

Author: Daniel Faggella November 3, 2025 Duration: 23:51

Today's guest is Dag Liodden, Chief Product Officer and Co-founder at Crisp. Crisp combines the power of agentic AI with deep retail expertise. Over 7,000 brands leverage Crisp to manage and enrich their retail data to surface valuable insights and drive sales and supply chain performance. Dag joins Emerj Editorial Director Matthew DeMello to discuss why vertical expertise in CPG is essential for unlocking AI's potential, and how creating an AI-ready foundation through data harmonization transforms workflows – from category and promotion management to supply chain optimization. He also explains how this foundation allows teams to focus on strategic work, while AI-powered agents improve real-time performance, reduce human error, and drive measurable ROI across product portfolios. This episode is sponsored by Crisp. Discover how leading brands partner with Emerj to grow their profile and drive impact. Explore partnership opportunities at emerj.com/ad1. Share your insights, grow your profile, and join an elite circle of AI leaders. Apply to be a future' AI in Business' podcast guest at emerj.com/expert2


Hosted by Daniel Faggella, The AI in Business Podcast cuts through the technical jargon to focus on what matters for leadership. This is a conversation for executives and decision-makers who know artificial intelligence is a strategic imperative but need clarity on how to actually integrate it. The focus is squarely on identifying real-world opportunities, ensuring AI projects align with broader business goals, and ultimately demonstrating a tangible return on investment. Rather than theory, each episode delivers grounded insights through interviews conducted by Emerj's research team with top AI practitioners. Their guests come directly from the trenches of major Fortune 2000 companies and pioneering unicorn startups, sharing firsthand accounts of what works. You'll hear specific use-cases, emerging trends, and the often-overlooked best practices that separate successful adoption from costly missteps. This podcast provides a direct line to the actionable knowledge needed to make informed, confident decisions about where and how to apply AI in your organization. It’s an ongoing resource for any leader looking to move beyond the hype and translate capability into concrete business advantage.
Author: Language: English Episodes: 100

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