Looking at Retail Challenges from a Data Perspective - with Nick Masca of Marks and Spencer

Looking at Retail Challenges from a Data Perspective - with Nick Masca of Marks and Spencer

Author: Daniel Faggella November 18, 2025 Duration: 20:10

Today's guest is Nick Masca, Head of Data Science for Growth & Personalisation at Marks and Spencer. Marks and Spencer plc is a prominent British multinational retailer headquartered in London, England, known for offering a wide range of clothing, beauty items, home goods, and food products. Nick joins us on the program to surmise his views on the data-driven challenges currently facing the retail and eCommerce sectors. With a focus on change management rather than traditional digital transformation, Nick outlines the key obstacles retail leaders encounter when leveraging data tools to optimize processes like price setting, supply chain efficiency, and customer experience. He shares insights on the friction that arises when introducing automation, particularly in areas like content development, and how data teams can work closely with stakeholders to ensure seamless implementation. If you've enjoyed or benefited from some of the insights of this episode, consider leaving us a five-star review on Apple Podcasts, and let us know what you learned, found helpful, or liked most about this show!


Hosted by Daniel Faggella, The AI in Business Podcast cuts through the technical jargon to focus on what matters for leadership. This is a conversation for executives and decision-makers who know artificial intelligence is a strategic imperative but need clarity on how to actually integrate it. The focus is squarely on identifying real-world opportunities, ensuring AI projects align with broader business goals, and ultimately demonstrating a tangible return on investment. Rather than theory, each episode delivers grounded insights through interviews conducted by Emerj's research team with top AI practitioners. Their guests come directly from the trenches of major Fortune 2000 companies and pioneering unicorn startups, sharing firsthand accounts of what works. You'll hear specific use-cases, emerging trends, and the often-overlooked best practices that separate successful adoption from costly missteps. This podcast provides a direct line to the actionable knowledge needed to make informed, confident decisions about where and how to apply AI in your organization. It’s an ongoing resource for any leader looking to move beyond the hype and translate capability into concrete business advantage.
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