Turning Market Shifts into Field Action for Medtech Commercial Teams - with Mike Monovoukas & Alex Wakefield of AcuityMD

Turning Market Shifts into Field Action for Medtech Commercial Teams - with Mike Monovoukas & Alex Wakefield of AcuityMD

Author: Daniel Faggella March 13, 2026 Duration: 39:19
The reliance on historical data and manual CRM entry has created a significant gap between internal strategy and the real-time signals driving today's complex medical technology market. In this episode, Mike Monovoukas, CEO and Co-founder, and Alex Wakefield, CRO at AcuityMD, examine how operationalizing AI through proactive market signals and field-based insights can drive revenue growth by increasing representative effectiveness. The discussion outlines frameworks for achieving 10x efficiency gains by integrating voice-driven workflows and predictive data to accelerate territory onboarding and eliminate administrative burdens.

Want to share your AI adoption story with executive peers? Click go.emerj.com/expert  for more information and to be a potential future guest on the 'AI in Business' podcast!

This episode is sponsored by AcuityMD.

Hosted by Daniel Faggella, The AI in Business Podcast cuts through the technical jargon to focus on what matters for leadership. This is a conversation for executives and decision-makers who know artificial intelligence is a strategic imperative but need clarity on how to actually integrate it. The focus is squarely on identifying real-world opportunities, ensuring AI projects align with broader business goals, and ultimately demonstrating a tangible return on investment. Rather than theory, each episode delivers grounded insights through interviews conducted by Emerj's research team with top AI practitioners. Their guests come directly from the trenches of major Fortune 2000 companies and pioneering unicorn startups, sharing firsthand accounts of what works. You'll hear specific use-cases, emerging trends, and the often-overlooked best practices that separate successful adoption from costly missteps. This podcast provides a direct line to the actionable knowledge needed to make informed, confident decisions about where and how to apply AI in your organization. It’s an ongoing resource for any leader looking to move beyond the hype and translate capability into concrete business advantage.
Author: Language: English Episodes: 100

The AI in Business Podcast
Podcast Episodes