Royalty Investments and Niche Credit with Jillian Murrish

Royalty Investments and Niche Credit with Jillian Murrish

Author: Brad Johnson October 14, 2025 Duration: 41:00

Summary

In this episode, Brad Johnson from Alternative Investor and Evergreen Capital interviews Jillian Murrish of Pier Asset Management. They delve into the world of alternative credit, focusing on niche areas like specialty finance, music royalties, and litigation finance. Jillian shares insights on how Pier Asset Management navigates these unique investment opportunities, emphasizing their strategy of targeting smaller, overlooked deals to generate returns. The conversation also touches on the challenges and rewards of investing in niche credit markets.


Evergreen Capital

https://www.evergreencap.com/


Pier Asset Management

https://www.pieram.com/



Takeaways

  • Alternative credit offers unique investment opportunities.
  • Peer Asset Management focuses on niche, overlooked deals.
  • Music royalties can be a lucrative investment.
  • Litigation finance supports small tech companies.
  • Niche credit markets require specialized knowledge.
  • Cashflow investing is a core strategy for Peer Asset Management.
  • Smaller deals often yield higher returns.
  • Peer Asset Management avoids mainstream asset gathering.
  • Investing in niche markets can diversify portfolios.
  • Understanding market dynamics is crucial for success.



Keywords

alternative credit, specialty finance, music royalties, litigation finance, niche investment, Pier Asset Management, Brad Johnson, Jillian Murrish, cashflow investing, private credit


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For those looking beyond the ticker symbols, The Alternative Investor explores the tangible and often complex world of assets that don't trade on a public exchange. Host Brad Johnson, drawing from his experience at Evergreen Capital, believes a well-rounded portfolio often exists outside the daily noise of the stock market. This podcast digs into the practicalities of private equity, real estate, venture capital, and other non-traditional avenues. While these opportunities can offer different paths to growth, they come with their own unique set of questions and due diligence. Each conversation is geared towards demystifying that process. You'll hear detailed discussions on how these investments actually work, the structures involved, and the long-term mindset they require. The aim isn't to offer quick tips, but to provide a clearer framework for evaluation. Johnson breaks down real-world cases and strategies, focusing on the critical factors that can influence an outcome. It’s a resource for anyone considering how to allocate capital towards assets that aren’t as easily quoted or sold, with the understanding that higher potential returns often walk hand-in-hand with increased complexity. Tune in for a straightforward take on building resilience and potential through alternative holdings.
Author: Language: English Episodes: 77

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