#234: How HubSpot Is Reimagining the Entire Customer Journey With AI Agents

#234: How HubSpot Is Reimagining the Entire Customer Journey With AI Agents

Author: Paul Roetzer and Mike Kaput August 27, 2026 Duration: 33:06
For twenty years, the percentage of time a B2B sales rep spends actually talking to customers has barely moved. Jon Dick, chief customer officer at HubSpot, thinks AI is the first thing that genuinely breaks that constraint, and he has three years of rebuilding to point to. In this AI Transformations episode, Jon takes Mike Kaput through HubSpot's agentic go-to-market model: the AEO strategy built for answer engines, the AI SDR handling most website chats, the assistant that moved win rate, and the org change that put every AI engineer under one leader. Show Notes: Access the show notes and show links here Timestamps:00:00:00 — Intro 00:03:36 — Meet Jon Dick 00:05:13 — What HubSpot was trying to solve 00:08:27 — How the transformation got started and where it stands today 00:11:48 — Beyond individual use cases: demand creation and AEO 00:15:49 — What's HubSpot native, and how they pick models 00:18:36  — What had to change organizationally 00:22:10 —  Why centralizing beat the pod model 00:24:39  — What got messier along the way 00:25:46  — Results across the board 00:28:35  — Why HubSpot's go-to-market context is the advantage 00:30:19  — Advice for leaders earlier in the journey This episode is presented by Google Cloud: Google Cloud is the new way to the cloud, providing AI, infrastructure, developer, data, security, and collaboration tools built for today and tomorrow. Google Cloud offers a powerful, fully integrated and optimized AI stack with its own planet-scale infrastructure, custom-built chips, generative AI models and development platform, as well as AI-powered applications, to help organizations transform. Customers in more than 200 countries and territories turn to Google Cloud as their trusted technology partner. Learn more about Google Cloud here: https://cloud.google.com/ Visit our website Receive our weekly newsletter Join our community: Slack Community LinkedIn Twitter Instagram Facebook YouTube Looking for content and resources? Register for a free webinar Come to our next Marketing AI Conference Enroll in our AI Academy 

Hosted by Paul Roetzer and Mike Kaput, The Artificial Intelligence Show cuts through the hype to explore how artificial intelligence is actively reshaping business, marketing, and technology. This isn't about distant futures or abstract theory; it's a practical guide for professionals who need to understand and apply AI right now. Each episode, the hosts-who bring deep, real-world experience from leading the Marketing AI Institute and its related ventures-analyze the latest developments, tools, and strategies. They translate complex news into clear insights, focusing on what these advancements mean for your work and how you can actually use them. You'll hear straightforward conversations that demystify the field, offering actionable advice you can implement to make smarter decisions and drive growth. The podcast serves as an ongoing, accessible education, whether you're just beginning to explore AI or looking to deepen an existing expertise. By focusing on the tangible impact of intelligence technologies, The Artificial Intelligence Show provides a reliable resource for anyone aiming to navigate this rapidly evolving landscape with confidence and clarity.
Author: Language: English Episodes: 50

The Artificial Intelligence Show
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#220: AI Answers - The 2026 State of AI for Business Report [not-audio_url] [/not-audio_url]

Duration: 1:05:50
Seventy-one percent of professionals expect AI to eliminate more jobs than it creates — but only 20% worry about their own. In this AI Answers episode, Taylor Radey joins Paul and Mike to unpack that disconnect and nine…