The Automotive Advertising Podcast

The Automotive Advertising Podcast

Author: Jim Flint Language: English Episodes: 57
Jim Flint has spent years navigating the complex world of car dealership marketing, and in The Automotive Advertising Podcast, he brings that frontline experience directly to you. Each episode pairs Jim with industry experts to break down what actually works in today's rapidly shifting landscape. Conversations move fluidly from the enduring power of traditional media like radio and TV to the nuances of streaming video and hyper-targeted digital campaigns. You'll hear specific strategies, candid discussions about budget allocation, and practical advice on connecting with modern car buyers. This isn't about vague theory; it's a direct line to actionable ideas for dealers, marketers, and anyone interested in the business of selling cars. The tone is conversational yet focused, always circling back to real-world application. By tuning into this podcast, you gain access to a community focused on cutting through the noise, offering a clear path to advertising that not only reaches an audience but genuinely influences them. Whether you're a seasoned general manager or new to automotive marketing, these discussions provide a valuable pit stop for insights you can use immediately.
Episodes
Season 5, Episode 12: Milliseconds: Speed is the Strategy [not-audio_url] [/not-audio_url]

Duration: 2:27
The fastest driver rarely wins the Indy 500. The best-prepared team does. Your dealership advertising works the same way. Every car search opens an auction that closes before you can blink. Win the click, and your page h…
Season 5, Episode 11: Shut Up and Listen! [not-audio_url] [/not-audio_url]

Duration: 2:49
Tilman Fertitta didn't just buy a basketball team. He bought twenty more nights of revenue in a building he already owns. In this episode, Jim Flint explains why that same fixed-cost math applies to dealerships, AI adopt…
Season 5, Episode 10: The Market Was Already There [not-audio_url] [/not-audio_url]

Duration: 2:24
From the NBA Finals to Caitlin Clark's breakout moment, this isn't just a sports story—it's how markets reveal themselves when the product becomes undeniable. In this episode, Jim Flint connects that same pattern to auto…
Season 5, Episode 9: They Didn't Want Her Here [not-audio_url] [/not-audio_url]

Duration: 3:59
What happened with Caitlin Clark wasn't just sports. It was disruption. A new audience showed up, the incumbents resisted, and the product grew anyway. In this episode, Jim Flint connects the "Caitlin Clark effect" to wh…
Season 5, Episode 6: The Gap Is Getting Wider Every Week [not-audio_url] [/not-audio_url]

Duration: 4:55
AI doesn't make decisions, but it's already changing outcomes. In this episode, Jim Flint breaks down net income per employee, and why AI is about to move it in a way most dealers aren't ready for. This isn't about repla…
Season 5, Episode 5: Every Shot has a Number [not-audio_url] [/not-audio_url]

Duration: 4:38
At Augusta, everything is measured, but in the end it comes down to a single putt. Automotive advertising is no different. Dealers have more data than ever, but one metric ultimately decides performance: cost per sale. I…
Season 5, Episode 4: AI Something. AI Anything. But AI. [not-audio_url] [/not-audio_url]

Duration: 5:38
The Caddyshack cannonball is coming. AI in automotive is following the same path as past tech waves. Early adopters win, then everyone jumps in — the cannonball moment — and the advantage disappears. Jim Flint breaks dow…

1234...6»