The Automotive Advertising Podcast

The Automotive Advertising Podcast

Author: Jim Flint Language: English Episodes: 50
Jim Flint has spent years navigating the complex world of car dealership marketing, and in The Automotive Advertising Podcast, he brings that frontline experience directly to you. Each episode pairs Jim with industry experts to break down what actually works in today's rapidly shifting landscape. Conversations move fluidly from the enduring power of traditional media like radio and TV to the nuances of streaming video and hyper-targeted digital campaigns. You'll hear specific strategies, candid discussions about budget allocation, and practical advice on connecting with modern car buyers. This isn't about vague theory; it's a direct line to actionable ideas for dealers, marketers, and anyone interested in the business of selling cars. The tone is conversational yet focused, always circling back to real-world application. By tuning into this podcast, you gain access to a community focused on cutting through the noise, offering a clear path to advertising that not only reaches an audience but genuinely influences them. Whether you're a seasoned general manager or new to automotive marketing, these discussions provide a valuable pit stop for insights you can use immediately.
Episodes
Season 5, Episode 22: Looking for a Fast Way to Scale? [not-audio_url] [/not-audio_url]

Duration: 3:18
Looking for a fast way to scale your business? Football season. The game got faster. A veteran NFL quarterback talks about real-time reads—not simpler reads, quicker ones. With performance on the line. We can't see every…
Season 5, Episode 20: The Dealers Who Win With AI Will Build in July [not-audio_url] [/not-audio_url]

Duration: 6:49
AI is coming to your dealership. In many cases, it's already there. The question is not whether you invest — the question is how. In this episode, Jim Flint explains why summer is the most important AI investment window,…
Season 5, Episode 19: You Cannot Be Serious [not-audio_url] [/not-audio_url]

Duration: 6:12
In this episode, Jim Flint uses John McEnroe's famous Wimbledon meltdown to talk about the objections dealerships are still making in the AI race. From AI workflows to getting dealership data LLM ready, Jim explains why…
Season 5, Episode 18: Arnold Gacita: AI Can't Fix Auto Service Alone [not-audio_url] [/not-audio_url]

Duration: 42:06
Can better training fix automotive service? In this episode, Jim Flint sits down with Arnold Gacita, President of Petra, to talk entrepreneurship, service advisor training, AI, leadership, and the people behind the deale…
Season 5, Episode 17: The World Cup and Your Market [not-audio_url] [/not-audio_url]

Duration: 6:30
Cabo Verde had 120 minutes. Your dealership has a summer. In this episode, Jim Flint explores what an unlikely World Cup matchup reveals about competing in a market dominated by bigger names. The biggest dealer may have…
Season 5, Episode 15: The Room Where It Happens [not-audio_url] [/not-audio_url]

Duration: 2:34
The F&I office is the highest-margin room in the dealership, and one of the last areas AI has barely touched. In this episode, Jim Flint explains why that's about to change, what shrinking front-end gross and strong F&I…
Season 5, Episode 14: Banners and Balance Sheets [not-audio_url] [/not-audio_url]

Duration: 3:26
Championship rosters don't happen by accident. Neither do championship dealerships. Every spring, two championships get decided — one on hardwood, one on ice. Both have something to teach about how you're spending. In th…
Season 5, Episode 13: Not Everyone Gets a Ring [not-audio_url] [/not-audio_url]

Duration: 2:23
The ring doesn't go to the team that wanted it most. It goes to the team that built for it first. In this episode, Jim Flint explains why the AI moment in auto retail is happening now, why 81% believe but only 5% have mo…