How lowering prices affects automotive electrification, brand image and residual values

When Tesla announced it would lower the list price of its models across the world, it caused a significant industry reaction. Autovista24 deputy editor Tom Geggus examines the potential effects with Dr Christof Engelskirchen, chief economist at Autovista Group, and Andreas Geilenbruegge, head of valuations and insights at Schwacke (part of Autovista Group). Show notes How lowering prices affects automotive electrification, brand image and residual values https://autovista24.autovistagroup.com/news/lowering-prices-battery-electric-vehicles-brand-residual-vaules/ Tesla turns up heat on rivals with global price cuts https://www.reuters.com/business/autos-transportation/tesla-cuts-prices-electric-vehicles-us-market-2023-01-13/ Tesla to raise Shanghai output after price cuts stoke demand - memo https://www.reuters.com/technology/tesla-raise-shanghai-output-after-price-cuts-stoke-demand-memo-2023-02-01/ Ford to significantly increase production of Mustang Mach-E in 2023, reduces prices across the board https://s201.q4cdn.com/693218008/files/doc_news/2023/01/mach-e-pricing_press-release-(jan.-23-2023).pdf VW will not match Tesla price cuts for its EVs, CEO Blume says https://www.autonews.com/retail/vw-will-not-match-tesla-price-cuts-its-evs Is now the time for cautious economic optimism? https://autovista24.autovistagroup.com/news/is-now-the-time-for-cautious-economic-optimism/ Will phase-out of incentives threaten EV uptake in Germany? https://autovista24.autovistagroup.com/news/will-phase-out-ev-incentives-germany-threaten-uptake/ How fast will Asian carmakers become part of Europe’s automotive landscape? https://autovista24.autovistagroup.com/news/asian-carmakers-becoming-part-europes-automotive-landscape/