Technology’s Role in Supporting the Very Human Need to Create

Technology’s Role in Supporting the Very Human Need to Create

Author: Amazon Web Services May 8, 2020 Duration: 11:33
Georg Petschnigg doesn’t think of himself as purely a designer, yet he has spent a career building products like Paper and Paste that helps us all create more beautiful things in the course of our work and fun. “It’s human potential,” says Petschnigg. “It’s always been about augmenting the human and their capabilities.” Where Petschnigg has come at design over the course of his career at Microsoft, at the startup FiftyThree which he co-founded, and now as part of WeTransfer, is from the vantage of point of a trained engineer. “I come from the church of tech,” he says. “I believe in technology from stick to stone, to printing press, to servers in the cloud. Technology is a huge enabler. For me the driving force has always been is technology should enable a richer human experience. “The most important thing it means to be alive is to create. So, supporting people’s creative pursuits, in whatever shape or form they come, is the best application of my engineering training.”

Building a company is a messy, exhilarating, and deeply personal journey. The AWS Startup Podcast, from Amazon Web Services, moves beyond theory to capture the real voices from the trenches. Each conversation is a direct line to founders who have navigated the specific challenges of scaling a business, offering an unfiltered look at what actually worked when the pressure was on. You'll hear them break down the practical technology choices and operational tools that powered their growth, but also the less-discussed human elements-the leadership decisions that shaped their culture and the hard-won lessons that never make it into a business plan. This podcast digs into the gritty details of creation, from initial architecture to managing a team through uncertainty. And because a founder's life isn't all pitch decks and code, these discussions often touch on something equally precious: how these dedicated builders actually step away to recharge during their scarce moments of downtime. It’s a collection of stories for anyone curious about the tangible mechanics and the personal resilience behind today's most interesting companies.
Author: Language: English Episodes: 38

The AWS Startup Podcast
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