72% Repeat Rate but Only ₹23Cr Revenue: What’s Stopping Little Rituals From ₹100Cr?

72% Repeat Rate but Only ₹23Cr Revenue: What’s Stopping Little Rituals From ₹100Cr?

Author: The BarberShop with Shantanu March 26, 2026 Duration: 55:50

In this episode, Gaurang Marvania (Founder, Little Rituals) joins Shantanu Deshpande (Founder & CEO, Bombay Shaving Company), along with Arjun Purkayastha (SVP & Managing Director - Greater China & North Asia, Reckitt), for a sharp conversation on building a premium baby-care brand focused on safe formulations and long-term trust with parents.

Little Rituals started with just ₹50L and 3 baby oils and has now grown to a ₹23 Cr brand with a breakout sunscreen that did ₹12 Cr in revenue.

Problems we solve in this episode:

• Can a premium baby-care brand scale in India?

• Should Little Rituals expand its product range?

If you're building a D2C brand, consumer startup, or premium consumer product, this episode offers a practical look at the strategic decisions founders face while scaling a brand.

Chapters:

00:00 Coming Up

01:22 Introduction

2:32 The Origin Story of Little Rituals

05:05 Growth Journey, Channels & Key Business Insights

07:07 How strong marketing drives brand growth

11:35 How can a brand build trust?

23:13 How to Influence Consumers to Buy

26:26 At ₹40 Cr, what should you focus on?

37:28 Dark Store Selection, SKU Launch & Working Capital Planning

45:00 When and Why to Raise Funding

51:57 Key Expert Insights for Brand Growth

54:08 Closing Thoughts


Step into a space where business talk feels less like a lecture and more like a conversation happening in the back of a classic barbershop. The BarberShop with Shantanu is built on that exact feeling-a place for honest, meandering, and deeply insightful dialogues about the real journey of building something. Host Shantanu, who founded Bombay Shaving Company and Bombae, doesn't just interview guests; he engages in a form of mutual mentorship, drawing on his own experiences to unpack the stories, struggles, and small victories that define entrepreneurship. Each episode feels like a candid exchange, stripping away the polished veneer often found in business media to explore how ideas actually take root and flourish. You'll hear from a variety of voices navigating their own hustles, with conversations that naturally touch on strategy, personal growth, and the often-overlooked human elements behind the brands. This podcast thrives on the free flow of genuine perspective, offering listeners not just lessons, but a sense of camaraderie. It’s a platform dedicated to growth, framed through storytelling that’s as much about the missteps as the milestones. Tune in for a regular dose of reflection and practical wisdom, all shared with the ease of a good chat.
Author: Language: English Episodes: 100

The BarberShop with Shantanu
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