How to Build a ₹150 Crore Women's Grooming Brand | Bombae

How to Build a ₹150 Crore Women's Grooming Brand | Bombae

Author: The BarberShop with Shantanu June 12, 2026 Duration: 4:14

Everyone thought women needed “safe” razors. Turns out, that was the biggest mistake the industry made.

In this episode, Shantanu Deshpande (Founder & CEO, Bombay Shaving Company) breaks down how one insight led to building Bombae, a ₹150 Cr brand in just a few years.

From understanding how women actually shave to rejecting the entire “make it pink” playbook, this is a masterclass in building products that truly solve for the user. Not by copying what exists, but by questioning the assumption itself.

Shantanu explains how the real gap wasn’t safety, but lack of control and feedback, and how designing for that changed everything.

What makes this conversation powerful is the clarity: most brands don’t fail because of execution, they fail because they solve the wrong problem.

What you’ll discover: • Why “pink razors” are fundamentally flawed • The real difference between men vs women shaving behaviour • How one insight built a ₹150 Cr brand • Why copying incumbents guarantees failure • The thinking behind designing the Roll Blade

Can a brand win just by understanding the user better than everyone else?

This episode shows what happens when you stop guessing and start observing.


Step into a space where business talk feels less like a lecture and more like a conversation happening in the back of a classic barbershop. The BarberShop with Shantanu is built on that exact feeling-a place for honest, meandering, and deeply insightful dialogues about the real journey of building something. Host Shantanu, who founded Bombay Shaving Company and Bombae, doesn't just interview guests; he engages in a form of mutual mentorship, drawing on his own experiences to unpack the stories, struggles, and small victories that define entrepreneurship. Each episode feels like a candid exchange, stripping away the polished veneer often found in business media to explore how ideas actually take root and flourish. You'll hear from a variety of voices navigating their own hustles, with conversations that naturally touch on strategy, personal growth, and the often-overlooked human elements behind the brands. This podcast thrives on the free flow of genuine perspective, offering listeners not just lessons, but a sense of camaraderie. It’s a platform dedicated to growth, framed through storytelling that’s as much about the missteps as the milestones. Tune in for a regular dose of reflection and practical wisdom, all shared with the ease of a good chat.
Author: Language: English Episodes: 50

The BarberShop with Shantanu
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