JF 4238: Cross-sell Campaign Generating $1 million in pipeline and Why Discounts Pull Demand Forward

JF 4238: Cross-sell Campaign Generating $1 million in pipeline and Why Discounts Pull Demand Forward

Author: Joe Fairless May 18, 2026 Duration: 28:21
Richard McGirr talks about how his firm crushed their previous fundraising record with $6.1 million, but the real secret lies in how they’re turning this momentum into a repeatable pipeline. He explains how a strategic cross-sell campaign, tapping into existing relationships, generated over a quarter-million dollars in commitments overnight, all by leveraging personalized Loom videos and exclusive tier-based perks. Discover the step-by-step behind the scenes, including how personalized outreach and complex concepts like "relationship balance" can unlock new capital without chasing cold leads. Book your free demo today at bill.com/bestever and get a $100 Amazon gift card. Visit https://m1.com/ for more info.  Podcast production done by⁠ ⁠Outlier Audio⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices

Hosted by Joe Fairless, co-founder of Ashcroft Capital, The Best Ever CRE Show is a daily conversation about commercial real estate investment. The podcast’s perspective is rooted in Fairless’s own journey from purchasing single-family homes to overseeing a multi-billion dollar portfolio, offering a practical bridge between foundational concepts and large-scale asset management. Each episode focuses on actionable insights and education, whether you're actively involved in deals or considering passive investment strategies. The discussions are built around building wealth and constructing a legacy through property, featuring interviews with operators, syndicators, and market analysts who share their successes and lessons learned. As the longest-running daily commercial real estate podcast, it serves as a consistent source for timely information and expert analysis, cutting through industry noise to examine market trends, due diligence, and capital strategies. Listening to this podcast means joining a community focused on tangible results, where complex topics are broken down into understandable segments for investors at every stage. The daily format ensures a steady stream of perspectives on everything from multifamily and industrial assets to navigating economic shifts, all aimed at providing the tools needed for informed decision-making in a dynamic market.
Author: Language: English Episodes: 100

The Best Ever CRE Show
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