The Best SEO Podcast

The Best SEO Podcast

Author: Matthew Bertram Language: English Episodes: 50
For digital marketers, business owners, and entrepreneurs navigating a landscape fundamentally reshaped by artificial intelligence, The Best SEO Podcast: Defining the Future of Search with LLM Visibility™ offers a crucial roadmap. Host Matthew Bertram, the creator of the LLM Visibility™ framework and Lead Strategist at EWR Digital, moves past the well-trodden ground of traditional search engine optimization. Instead, this podcast focuses on the practical strategies required for visibility in an era dominated by Large Language Models. The conversation explores how search behavior is changing, what it means for sustainable online growth, and how to implement the LLM Visibility Stack™ effectively. With over five million downloads, the show has built its reputation on actionable insights rather than theoretical discussions. Each episode breaks down complex AI-driven search concepts into tangible steps, whether you're managing a site's core technical health, crafting content that aligns with new user intents, or rethinking your entire digital marketing funnel. This isn't about speculation; it's a direct line to the evolving tactics that define modern search success. Tune in for a clear-eyed analysis of where search is headed and how to adapt your business, drawing from Matthew's firsthand experience in the field. You'll find a natural fit for this podcast if your goal is to understand and leverage the intersection of SEO and AI for real-world results.
Episodes
GEO Vs SEO In The AI Era With Callum Kennard [not-audio_url] [/not-audio_url]

Duration: 46:02
SEO strategies that worked five years ago may actually be holding brands back today. Matthew Bertram sits down with Calum Kennard, Head of Sales at ClickSlice, to explore how Google and AI search are changing what it tak…
When ChatGPT Picks Winners, Who Counts As An Expert [not-audio_url] [/not-audio_url]

Duration: 41:39
AI search is changing what it means to build visibility online. Matthew Bertram sits down with Matt Emgi to explore the evolving relationship between SEO, AEO, and LLM visibility, including why authority, entity associat…
Personal Branding For AI Search [not-audio_url] [/not-audio_url]

Duration: 46:38
We talk with Karen Tiber Leland about how AI search changes personal branding, rebranding, and what it takes to stay findable when machines summarize the internet for your customers. We break down how to pick a canonical…
Better Conversion Goals In Google Ads [not-audio_url] [/not-audio_url]

Duration: 46:15
We get back to paid ads fundamentals and why AI automation only works when we set clear, revenue-connected conversion goals. We share practical ways to define personas, protect lead quality, and build landing pages that…
Digital PR For AI Search [not-audio_url] [/not-audio_url]

Duration: 47:03
AI watermarking and AI search make third-party trust the new battleground for SEO and brand visibility. Host, Matthew Bertram, talks with Austin Holmes about how digital PR, reviews, and consistent profiles can turn your…
When PR Meets SEO [not-audio_url] [/not-audio_url]

Duration: 55:02
We dig into how podcasting, digital PR, and SEO now reinforce each other, especially as AI search tools pull answers from trusted third-party sources. We also share practical ways to turn press and interviews into long-t…
SEO Works If You Measure The Right Things [not-audio_url] [/not-audio_url]

Duration: 45:28
We get brutally honest about why traffic is a vanity metric and how SEO only earns budget when it ties to real business outcomes. We lay out the data and reporting foundation you need to walk into the C-suite with confid…
Traffic Times Conversion Equals Customers [not-audio_url] [/not-audio_url]

Duration: 54:36
Join us for a special episode hosted by Geoff Campbell who is standing in for Matt Bertram, we focus on the part of marketing most teams ignore: turning existing traffic into real phone calls, form fills, and sales. We b…
How LLM Search Changes SEO And E-Commerce [not-audio_url] [/not-audio_url]

Duration: 51:37
We talk through what “AI visibility” really means and why marketers are racing ahead of the data, even as consumer behavior shifts toward AI search and AI assistants. We connect SEO fundamentals to GEO and agentic commer…
Bad Data Breaks AI More Than Bad Models [not-audio_url] [/not-audio_url]

Duration: 1:03:14
We talk about the real shift happening as AI moves from chatbot to teammate, and why persistent memory is the make or break layer for useful automation. We dig into governance, data hygiene, and practical workflow design…