Ep. 139: Acquiring customers through innovative games w/ Adam Wilson from Splash Tech

Ep. 139: Acquiring customers through innovative games w/ Adam Wilson from Splash Tech

Author: BettingStartups.com November 6, 2024 Duration: 35:31
Ep.139 features Jesse live from the SBC Summit in Lisbon, joined by Adam Wilson from Splash Tech, Hear them discuss: How Adam's early journey in the betting industry took shape and evolved The post-mortem on his first startup Bookee, which became known as the "Tinder for Betting" The origin story of Splash Tech, and how his learnings from the Bookee journey influenced his approach to building Splash Tech How Splash Tech’s free-to-play games drive customer acquisition and engagement, and what sets them apart from other F2P providers Why "you are only as good as your integrations" as a B2B supplier in this industry Splash Tech's product integration with Optimove, and the unique ways that partnership enables operators to engage with their players Why he wanted "to get to profitability as soon as possible" with Splash Tech in order to avoid raising further capital His perspective on the betting industry trends driving innovation What fuels Adam’s motivation and resilience as an entrepreneur   Catch the video version of this episode here.   Learn more 👇 ➡️ Splash Tech website ➡️ Adam Wilson on Linkedin   📩 Get the top headlines from the industry's most promising growth-stage companies every week—totally free! Subscribe to the Betting Startups newsletter here: https://news.bettingstartups.com/   -- This podcast is presented by Optimove, the #1 CRM Marketing solution for the iGaming industry. Since 2012, Optimove has served iGaming Operators from startups to industry leaders. Today, 4 out of the Top 5 US Operators Personalize Player Experiences with Optimove. iGaming operators know their growth journey begins and continues with Optimove, the #1 CRM Marketing solution for the iGaming industry.

Ever wonder what it's actually like to build a company in the fast-paced and often secretive world of sports betting and online gaming? The Betting Startups Podcast pulls back the curtain, offering a rare, unfiltered look at the people trying to reinvent this multi-billion dollar industry. Instead of just analyzing markets or trends, each episode sits down with the founders and CEOs themselves-the individuals navigating complex regulations, fierce competition, and rapidly changing technology to turn an idea into a viable business. You'll hear firsthand accounts of the early struggles, the pivotal moments of securing funding or launching a product, and the unique challenges of building trust in a sector where it’s paramount. This isn't about theoretical business advice; it's a series of real stories from the trenches of entrepreneurship in one of today's most dynamic digital landscapes. Presented by BettingStartups.com, the podcast provides a genuine narrative around innovation, capturing the human ambition and strategic thinking driving the next wave of companies in fantasy sports, iGaming, and beyond. Tune in for conversations that are as much about resilience and vision as they are about the specifics of the betting industry.
Author: Language: English Episodes: 100

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Ep. 212: Meet the First Pitch finalists competing for $100k in prizes [not-audio_url] [/not-audio_url]

Duration: 29:22
Ep. 212 is the official First Pitch preview episode, where we will meet the 5 startups selected to present at SBC Summit Americas on June 11 in Fort Lauderdale, Florida. In this episode, you will hear from the five final…