Ep. 157: Transparent betting on the blockchain w/ Will Martin from LiveDuel

Ep. 157: Transparent betting on the blockchain w/ Will Martin from LiveDuel

Author: BettingStartups.com March 19, 2025 Duration: 32:23
Ep. 157 features Will Martin from LiveDuel, a decentralized blockchain-based betting exchange aiming to simplify sports betting with crypto innovations. This episode was recorded on-site at the NEXT Summit New York in March 2024. Hear him discuss: How a $300 TikTok filter campaign for the 2022 World Cup won Marketing Genius at The Starties The origin of LiveDuel from Will’s background in arbitrage, prop trading, and meme stocks Why they’re creating a hybrid model between sportsbooks and betting exchanges How liquidity pools and smart contracts enable a smooth betting experience The evolution of their thesis amid the rise of prediction markets like Polymarket and Kalshi Their go-to-market strategy, and who they see as their ideal target customer Why they are focused on soccer only for the time being Regulatory challenges of launching a crypto-based platform, especially in the U.S. Their experience in Techstars, and current efforts to raise a new round of capital Creative marketing approaches that stood out at The Starties awards   Catch the video version of this episode here.   Learn more 👇 ➡️ LiveDuel website  ➡️ Will Martin on Linkedin     📩 Get the top headlines from the industry's most promising growth-stage companies every week—totally free! Subscribe to the Betting Startups newsletter here: https://news.bettingstartups.com/   -- This podcast is presented by Optimove, the #1 CRM Marketing solution for the iGaming industry. Since 2012, Optimove has served iGaming Operators from startups to industry leaders. Today, 4 out of the Top 5 US Operators Personalize Player Experiences with Optimove. iGaming operators know their growth journey begins and continues with Optimove, the #1 CRM Marketing solution for the iGaming industry.

Ever wonder what it's actually like to build a company in the fast-paced and often secretive world of sports betting and online gaming? The Betting Startups Podcast pulls back the curtain, offering a rare, unfiltered look at the people trying to reinvent this multi-billion dollar industry. Instead of just analyzing markets or trends, each episode sits down with the founders and CEOs themselves-the individuals navigating complex regulations, fierce competition, and rapidly changing technology to turn an idea into a viable business. You'll hear firsthand accounts of the early struggles, the pivotal moments of securing funding or launching a product, and the unique challenges of building trust in a sector where it’s paramount. This isn't about theoretical business advice; it's a series of real stories from the trenches of entrepreneurship in one of today's most dynamic digital landscapes. Presented by BettingStartups.com, the podcast provides a genuine narrative around innovation, capturing the human ambition and strategic thinking driving the next wave of companies in fantasy sports, iGaming, and beyond. Tune in for conversations that are as much about resilience and vision as they are about the specifics of the betting industry.
Author: Language: English Episodes: 100

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