Ep. 160: Building the Gambling as a service platform w/ Sebastian Lewis from Plucky

Ep. 160: Building the Gambling as a service platform w/ Sebastian Lewis from Plucky

Author: BettingStartups.com April 8, 2025 Duration: 28:18
Ep. 160 features Sebastian from Plucky, which is pioneering "gambling as a service," enabling brands with an audience to offer real money gaming without getting involved in regulation. This episode was recorded on-site at the NEXT Summit New York in March 2025.   Hear him discuss:  Winning the Starties award for Best Collaboration after partnering with Genius Sports to monetize free-to-play games The deal with The Sun, monetizing half a million UK fantasy players through Plucky’s platform His journey from a high school dropout to building and exiting multiple tech startups How Plucky integrates regulated real money gaming seamlessly into fantasy and live environments Plans to expand into Ireland, Australia, South Africa, and explore the U.S. market as a game of skill provider The innovative live environment partnership with Sixes Cricket, allowing friends to bet while playing in a bar The importance of lifetime value and building stickiness in Plucky’s business model Why he believes in prioritizing distribution over product in the early stages of a startup His strategy for handing off leadership when Plucky scales beyond the initial growth stage His long-term vision of making Plucky a verb synonymous with engaging audiences in real money gaming environments How he sees massive potential in blending real money gaming with live sports environments in the future   Catch the video version of this episode here.   Learn more 👇 ➡️ Plucky website  ➡️ Sebastian Lewis on Linkedin     📩 Get the top headlines from the industry's most promising growth-stage companies every week—totally free! Subscribe to the Betting Startups newsletter here: https://news.bettingstartups.com/   -- This podcast is presented by Optimove, the #1 CRM Marketing solution for the iGaming industry. Since 2012, Optimove has served iGaming Operators from startups to industry leaders. Today, 4 out of the Top 5 US Operators Personalize Player Experiences with Optimove. iGaming operators know their growth journey begins and continues with Optimove, the #1 CRM Marketing solution for the iGaming industry.

Ever wonder what it's actually like to build a company in the fast-paced and often secretive world of sports betting and online gaming? The Betting Startups Podcast pulls back the curtain, offering a rare, unfiltered look at the people trying to reinvent this multi-billion dollar industry. Instead of just analyzing markets or trends, each episode sits down with the founders and CEOs themselves-the individuals navigating complex regulations, fierce competition, and rapidly changing technology to turn an idea into a viable business. You'll hear firsthand accounts of the early struggles, the pivotal moments of securing funding or launching a product, and the unique challenges of building trust in a sector where it’s paramount. This isn't about theoretical business advice; it's a series of real stories from the trenches of entrepreneurship in one of today's most dynamic digital landscapes. Presented by BettingStartups.com, the podcast provides a genuine narrative around innovation, capturing the human ambition and strategic thinking driving the next wave of companies in fantasy sports, iGaming, and beyond. Tune in for conversations that are as much about resilience and vision as they are about the specifics of the betting industry.
Author: Language: English Episodes: 100

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