Ep. 171: Turning winning models into a startup w/ Ben Howard from EdgeSports

Ep. 171: Turning winning models into a startup w/ Ben Howard from EdgeSports

Author: BettingStartups.com July 2, 2025 Duration: 26:26
Ep. 171 features Ben Howard from EdgeSports, which offers sports data and predictive AI at your fingertips. Ben shares how the company is capitalizing on the growth of live betting, building modular tech for both consumers and B2B clients, and bootstrapping the business using its own prediction engine.   Hear them discuss: The journey from sneaker software to Penn Entertainment to founder How a winning parlay sparked the earliest version of Edge Sports What makes their predictive models different from other research tools Why live betting is the future—and how they’re solving for latency The surprising win rates from their early Discord testing How B2B traction in Discords and peer-to-peer betting helps fund growth Why they’ve spent $0 on marketing to date and hit 10,000+ users How sportsbooks limiting users shapes their roadmap and partnerships What Edge Sports learned from SBC’s First Pitch and Startup Zone Their plan to launch live predictions in time for the NFL season Where Ben sees EdgeSports heading over the next five years   Applications now open for SBC Summit First Pitch competition returning to Lisbon this September 16-18. Eligible startups can submit their applications until July 25 for a shot at over $100,000 worth of prizes.    Catch the video version of this episode here.   Learn more 👇 ➡️ EdgeSports website  ➡️ Ben Howard on Linkedin     📩 Get the top headlines from the industry's most promising growth-stage companies every week—totally free! Subscribe to the Betting Startups newsletter here: https://news.bettingstartups.com/   -- This podcast is presented by Optimove, the #1 CRM Marketing solution for the iGaming industry. Since 2012, Optimove has served iGaming Operators from startups to industry leaders. Today, 4 out of the Top 5 US Operators Personalize Player Experiences with Optimove. iGaming operators know their growth journey begins and continues with Optimove, the #1 CRM Marketing solution for the iGaming industry.

Ever wonder what it's actually like to build a company in the fast-paced and often secretive world of sports betting and online gaming? The Betting Startups Podcast pulls back the curtain, offering a rare, unfiltered look at the people trying to reinvent this multi-billion dollar industry. Instead of just analyzing markets or trends, each episode sits down with the founders and CEOs themselves-the individuals navigating complex regulations, fierce competition, and rapidly changing technology to turn an idea into a viable business. You'll hear firsthand accounts of the early struggles, the pivotal moments of securing funding or launching a product, and the unique challenges of building trust in a sector where it’s paramount. This isn't about theoretical business advice; it's a series of real stories from the trenches of entrepreneurship in one of today's most dynamic digital landscapes. Presented by BettingStartups.com, the podcast provides a genuine narrative around innovation, capturing the human ambition and strategic thinking driving the next wave of companies in fantasy sports, iGaming, and beyond. Tune in for conversations that are as much about resilience and vision as they are about the specifics of the betting industry.
Author: Language: English Episodes: 100

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Ep. 212: Meet the First Pitch finalists competing for $100k in prizes [not-audio_url] [/not-audio_url]

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Ep. 212 is the official First Pitch preview episode, where we will meet the 5 startups selected to present at SBC Summit Americas on June 11 in Fort Lauderdale, Florida. In this episode, you will hear from the five final…