Ep. 176: Scaling through a multi-brand rollup strategy w/ Reid Rooney from Betsperts Group

Ep. 176: Scaling through a multi-brand rollup strategy w/ Reid Rooney from Betsperts Group

Author: BettingStartups.com August 13, 2025 Duration: 41:19
Ep. 176 features Reid Rooney from Betsperts Group, which acquires and builds brands with loyal, engaged communities in fantasy sports, golf, and sports betting.   Hear him discuss: How Betsperts began by exploring crypto, cannabis, and sports betting before ultimately focusing on sports betting Applying a Stanley Black & Decker “multi-brand” mindset to execute a roll-up strategy in sports media How he was able to partner up with Matthew Berry and Paige Spiranac Mapping out a portfolio that includes 4for4, Dynasty League Football, Bleacher Nation, and Fantasy National Why a strong, engaged community is the non-negotiable of any acquisition target Avoiding quick changes after an acquisition to protect brand loyalty and customer retention Structuring deals with flexible mixes of cash, equity, and earnouts to align incentives Raising over eight figures in capital from top U.S. and international investors Managing founder burnout, embracing therapy, and making time to celebrate wins Short- and long-term growth ambitions, including positioning for iGaming in the U.S.   Catch the video version of this episode here.   Learn more 👇 ➡️ Betsperts website  ➡️ Reid Rooney on Linkedin   📩 Get the top headlines from the industry's most promising growth-stage companies every week—totally free! Subscribe to the Betting Startups newsletter here: https://news.bettingstartups.com/   -- This podcast is presented by Optimove, the #1 CRM Marketing solution for the iGaming industry. Since 2012, Optimove has served iGaming Operators from startups to industry leaders. Today, 4 out of the Top 5 US Operators Personalize Player Experiences with Optimove. iGaming operators know their growth journey begins and continues with Optimove, the #1 CRM Marketing solution for the iGaming industry.

Ever wonder what it's actually like to build a company in the fast-paced and often secretive world of sports betting and online gaming? The Betting Startups Podcast pulls back the curtain, offering a rare, unfiltered look at the people trying to reinvent this multi-billion dollar industry. Instead of just analyzing markets or trends, each episode sits down with the founders and CEOs themselves-the individuals navigating complex regulations, fierce competition, and rapidly changing technology to turn an idea into a viable business. You'll hear firsthand accounts of the early struggles, the pivotal moments of securing funding or launching a product, and the unique challenges of building trust in a sector where it’s paramount. This isn't about theoretical business advice; it's a series of real stories from the trenches of entrepreneurship in one of today's most dynamic digital landscapes. Presented by BettingStartups.com, the podcast provides a genuine narrative around innovation, capturing the human ambition and strategic thinking driving the next wave of companies in fantasy sports, iGaming, and beyond. Tune in for conversations that are as much about resilience and vision as they are about the specifics of the betting industry.
Author: Language: English Episodes: 100

The Betting Startups Podcast
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