Ep. 195: Powering the live betting watch-along w/ Jonathan and Gavin from Bettortainment

Ep. 195: Powering the live betting watch-along w/ Jonathan and Gavin from Bettortainment

Author: BettingStartups.com January 28, 2026 Duration: 31:05
Ep. 195 features Jonathan Baxandall and Gavin Puszczalowskyi, Co-Founders of Bettortainment, for a deep dive into live betting watch-alongs, sportsbook retention, and why most operators still underinvest in in-play engagement.   Hear them discuss: Jonathan’s decade-long career in iGaming, B2B data and acquisition teams Gavin’s 20+ years in radio broadcasting and early in-play content work with William Hill The origins of Bettortainment and why “live” is the most valuable moment to engage bettors What a betting watch-along really is and why it’s more than just commentary Why retention consistently matters more than acquisition, yet remains underserved How sportsbooks lose customers during live play and how to prevent it The balance between data, entertainment, and betting prompts in live content Why community-driven engagement outperforms passive content The limitations of AI in live sports content and the importance of human reaction Bettortainment’s white-label approach and making premium content accessible to smaller operators How affiliates can use live content to drive engagement and differentiation Bootstrapping the company, founder risk, and early startup realities Why the 2026 World Cup represents a massive opportunity for live betting content   If you don't have a ticket for the Next.io Summit in New York event yet, use discount code BETTINGSTARTUPS10 for 10% off your full event pass. Grab your ticket here: https://next.io/summits/newyork/     Catch the video version of this episode here.   Learn more 👇 ➡️ Bettortainment website ➡️ Jonathan Baxandall on Linkedin ➡️ Gavin Puszczalowskyi on Linkedin     📩 Get the top headlines from the industry's most promising growth-stage companies every week—totally free! Subscribe to the Betting Startups newsletter here: https://news.bettingstartups.com/

Ever wonder what it's actually like to build a company in the fast-paced and often secretive world of sports betting and online gaming? The Betting Startups Podcast pulls back the curtain, offering a rare, unfiltered look at the people trying to reinvent this multi-billion dollar industry. Instead of just analyzing markets or trends, each episode sits down with the founders and CEOs themselves-the individuals navigating complex regulations, fierce competition, and rapidly changing technology to turn an idea into a viable business. You'll hear firsthand accounts of the early struggles, the pivotal moments of securing funding or launching a product, and the unique challenges of building trust in a sector where it’s paramount. This isn't about theoretical business advice; it's a series of real stories from the trenches of entrepreneurship in one of today's most dynamic digital landscapes. Presented by BettingStartups.com, the podcast provides a genuine narrative around innovation, capturing the human ambition and strategic thinking driving the next wave of companies in fantasy sports, iGaming, and beyond. Tune in for conversations that are as much about resilience and vision as they are about the specifics of the betting industry.
Author: Language: English Episodes: 50

The Betting Startups Podcast
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