Ep. 206: The journey scaling to 250 million games played w/ Jason White from TallyUp

Ep. 206 features Jason White, founder of TallyUp, a free-to-play global game show platform blending casual gaming, wagering mechanics, and the attention economy.   Hear them discuss: The TallyUp concept: a free-to-play, ad-supported PVP gaming platform where players can win real money without risking their own capital How exponential growth mechanics (inspired by childhood ping pong bets) shaped the core gameplay model Building simple, “unbeatable” games that balance skill and chance while preventing bots and ensuring fairness Why TallyUp sits at the intersection of casual gaming, gamified marketing, and betting-adjacent experiences Solving the “CAC bloodbath” in real-money gaming with a low-cost, global user acquisition strategy The power of the attention economy and why attention, not money, is the true base currency Launching real-money wagering in ~100 countries and what this unlocks for monetization and scale The hybrid model: free global game show + optional real-money skill wagering B2B opportunities through branded tournaments for companies like Uber or Airbnb How TallyUp enables large-scale, global competitions with real engagement (vs. traditional giveaways or sweepstakes) Lessons from failure, rebuilding, and the importance of patience and perseverance as a founder Fundraising journey: from seed round to preparing for a $10M Series A   SBC Americas First Pitch is back in Fort Lauderdale (June 9–11), bringing together some of the most exciting companies in real money gaming for a chance to win an exclusive prize package valued at $100,000. Applications are now open. Submit your application before April 17th using this link: https://sbcevents.com/sbc-summit-americas/first-pitch/   Catch the video version of this episode here.   Learn more 👇 ➡️ TallyUp website ➡️ Jason White on Linkedin    📩 Get the top headlines from the industry's most promising growth-stage companies every week—totally free! Subscribe to the Betting Startups newsletter here: https://news.bettingstartups.com/