S E15: No Laying Up Didn’t Play by Golf Media Rules — And It Worked

S E15: No Laying Up Didn’t Play by Golf Media Rules — And It Worked

Author: Big Swing Media February 11, 2026 Duration: 47:27
Golf media has changed, and few outlets have reshaped it more than No Laying Up.In this episode of The Big Swing, Jimmy Roberts sits down with Chris Solomon, co-founder of No Laying Up, to unpack how a podcast among friends grew into one of the most influential independent voices in golf.Soly walks through the early days of building NLU, the decision to stay independent, and the risks that came with rejecting traditional media paths. He explains how authenticity, trust with the audience, and long-term thinking helped No Laying Up expand into travel, film, live events, and direct-to-consumer business — all without sacrificing its voice.The conversation covers:How No Laying Up built credibility outside traditional golf mediaThe business model behind modern creator-led brandsWhy independence matters more than scaleThe tension between access, sponsorship, and editorial honestyWhat the future looks like for golf media and storytellingThis episode is a candid look at what it really takes to build a media company in today’s golf ecosystem — and why playing the long game still wins.🔔 Subscribe for New Episodes Every Wednesday Morning▶️ Watch on YouTube | 🎙️ Listen on Apple Podcasts & Spotify📺 Live on Golf Channel Every Tuesday Morning at 7am & 9am#NoLayingUp #ChrisSolomon #GolfMedia #GolfBusiness #CreatorEconomy #IndependentMedia #SportsMedia #BusinessOfGolf #TheBigSwing #JimmyRoberts See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Hosted by sixteen-time Emmy winner and broadcasting legend Jimmy Roberts, The Big Swing with Jimmy Roberts goes far beyond the fairway. This isn't just another sports interview series; it's a deep exploration of the powerful forces and fascinating personalities driving the modern golf industry. Each episode features an intimate, one-on-one conversation with the executives, celebrities, and elite athletes who are actively shaping the game's future, from groundbreaking deals and major investments to the cultural trends redefining the sport. You'll hear candid stories and gain unparalleled access to the boardrooms and backstories behind the headlines. Presented by Big Swing Media, this podcast delivers a unique blend of sports, business, and insider perspective, offering listeners a sophisticated look at where the game is headed next. Tune in for thoughtful dialogues that reveal the strategy and passion fueling golf's biggest swings, both on and off the course.
Author: Language: English Episodes: 46

The Big Swing with Jimmy Roberts
Podcast Episodes
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S E1: Eastside Golf’s WILD Ride: From Broke to Barack [not-audio_url] [/not-audio_url]

Duration: 52:12
Eastside Golf founders Earl Cooper and Olajuwon Ajanaku join Jimmy Roberts to share how they turned a side hustle into a multi-million dollar brand—collabing with Jordan Brand and landing retailers like Nordstrom and Dic…