S E21: Why YouTube Golf Is BEATING Traditional Golf | Grant Horvat

S E21: Why YouTube Golf Is BEATING Traditional Golf | Grant Horvat

Author: Big Swing Media March 25, 2026 Duration: 15:08
Grant Horvat has built one of the most-watched brands in golf without ever playing a PGA Tour event, and the numbers behind his growth are changing how the entire sport thinks about media, sponsorship, and what fans actually want. In this Best Of episode pulling from our full conversation with Grant, Jimmy Roberts breaks down the rise of YouTube golf through the lens of one of its biggest architects: how Horvat built his platform from scratch, why authenticity beats production every time, and what happens when creators start demanding equity instead of just sponsorship checks. If you follow the business of golf or sports media, this one is worth your full attention. What we cover:Why Horvat walked away from the PGA Tour pathHow YouTube golf became a global business almost overnightThe real metrics behind views, watch time, and channel growthWhy authentic content is outperforming overproduced golf coverageThe shift from brand deals to ownership and equityWhat the PGA Tour and creators are learning from each other right now 🔔 Subscribe for New Episodes Every Wednesday Morning ▶️ Watch on YouTube | 🎙️ Listen on Apple Podcasts & Spotify 📺 Also airing on Golf Channel Every Tuesday Morning at 7am & 9am The Big Swing with Jimmy Roberts is produced by Big Swing Media. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Hosted by sixteen-time Emmy winner and broadcasting legend Jimmy Roberts, The Big Swing with Jimmy Roberts goes far beyond the fairway. This isn't just another sports interview series; it's a deep exploration of the powerful forces and fascinating personalities driving the modern golf industry. Each episode features an intimate, one-on-one conversation with the executives, celebrities, and elite athletes who are actively shaping the game's future, from groundbreaking deals and major investments to the cultural trends redefining the sport. You'll hear candid stories and gain unparalleled access to the boardrooms and backstories behind the headlines. Presented by Big Swing Media, this podcast delivers a unique blend of sports, business, and insider perspective, offering listeners a sophisticated look at where the game is headed next. Tune in for thoughtful dialogues that reveal the strategy and passion fueling golf's biggest swings, both on and off the course.
Author: Language: English Episodes: 30

The Big Swing with Jimmy Roberts
Podcast Episodes
S E30: Paige Spiranac on Fame, Hate & Building a Golf Empire [not-audio_url] [/not-audio_url]

Duration: 48:19
Paige Spiranac became one of the most influential people in golf — but not without controversy, criticism, and constant public scrutiny. In this episode of The Big Swing, Jimmy Roberts sits down with Paige Spiranac for a…
S E29: How AI is Changing Golf Forever [not-audio_url] [/not-audio_url]

Duration: 26:17
AI is changing golf faster than almost anyone realizes. In this episode of The Big Swing, Jimmy Roberts sits down with members of the Big Swing Media team to break down the biggest trends shaping the future of the game —…
S E28: Jack Nicklaus Walked Away From Millions [not-audio_url] [/not-audio_url]

Duration: 47:29
Jack Nicklaus turned down millions, and he’s completely at peace with it. In this episode of The Big Swing, Jimmy Roberts sits down with golf legend Jack Nicklaus to explore the business side of one of the greatest caree…
S E24: How DraftKings Turned an Idea Into BILLIONS | Jason Robins [not-audio_url] [/not-audio_url]

Duration: 48:00
DraftKings CEO Jason Robins joins Jimmy Roberts to break down the business of sports betting, fantasy sports, and the future of golf wagering. From startup beginnings to a multi-billion dollar company, this is a deep div…
S E23: The Masters Stories & Secrets | Jimmy Roberts [not-audio_url] [/not-audio_url]

Duration: 32:39
Jimmy Roberts shares his experiences covering The Masters, one of the most iconic events in golf, in a rare sit-down interview with Executive Producer Adrienne Gallagher. From unforgettable moments at Augusta National to…
S E22: GOLFZON Is QUIETLY Taking Over Golf [not-audio_url] [/not-audio_url]

Duration: 47:29
GOLFZON is one of the largest indoor golf companies in the world, powering thousands of simulator locations and reshaping how people play the game. CEO of GOLFZON America, Sean Pyun, joins Jimmy Roberts to explain how go…