S E39: Steph Curry Is Building His Next Chapter in Golf

S E39: Steph Curry Is Building His Next Chapter in Golf

Author: Big Swing Media July 22, 2026 Duration: 45:23
Steph Curry is already planning his next chapter—and golf is becoming a central part of the legacy he wants to build beyond basketball.In this special episode of The Big Swing with Jimmy Roberts, Curry shares how a childhood passion for golf evolved into a much larger mission. Through Underrated Golf, he is investing millions annually to remove the financial and structural barriers that can leave talented young golfers behind.Curry also discusses his new partnership with Li-Ning, his ambition to build Curry Brand into a lasting global business, and why golf will be its “true north star” moving forward.Then, American Century Investments’ Jonathan Thomas reveals how a struggling celebrity tournament became one of golf’s most valuable sponsorship platforms—and why the company now directs nearly all of its discretionary marketing budget toward the American Century Championship.What you’ll hear in this episode:Why Steph Curry began planning his post-basketball future at age 30How Underrated Golf invests $4–6 million annually in young golfersCurry’s plan to build a legacy brand with golf at its centerWhy American Century bet up to 90% of its discretionary marketing budget on one golf eventHow celebrity, live sports and golf transformed the American Century Championship🔔 Subscribe for new episodes every Wednesday▶️ Watch on YouTube | 🎙️ Listen on Apple Podcasts & Spotify📺 Airing on Golf Channel every Tuesday See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Hosted by sixteen-time Emmy winner and broadcasting legend Jimmy Roberts, The Big Swing with Jimmy Roberts goes far beyond the fairway. This isn't just another sports interview series; it's a deep exploration of the powerful forces and fascinating personalities driving the modern golf industry. Each episode features an intimate, one-on-one conversation with the executives, celebrities, and elite athletes who are actively shaping the game's future, from groundbreaking deals and major investments to the cultural trends redefining the sport. You'll hear candid stories and gain unparalleled access to the boardrooms and backstories behind the headlines. Presented by Big Swing Media, this podcast delivers a unique blend of sports, business, and insider perspective, offering listeners a sophisticated look at where the game is headed next. Tune in for thoughtful dialogues that reveal the strategy and passion fueling golf's biggest swings, both on and off the course.
Author: Language: English Episodes: 46

The Big Swing with Jimmy Roberts
Podcast Episodes
S E5: The REAL Story Behind Grant Horvat’s Good Good Exit [not-audio_url] [/not-audio_url]

Duration: 1:00:55
How did Grant Horvat go from teaching golf on TikTok to building one of the most-watched YouTube golf brands in the world? In this episode, Jimmy Roberts dives deep with the creator-turned-entrepreneur. They talk YouTube…
S E3: What's Next for Golf Media with Chad Mumm & Jon Miller [not-audio_url] [/not-audio_url]

Duration: 1:13:47
From Happy Gilmore 2 to the collapse of Ryder Cup ratings, from LIV Golf’s stalled framework to the Netflix effect, this episode delivers insight, laughs, and serious business lessons — including some fun stories about s…
S E2: INSIDE the $200M+ Ryder Cup at Bethpage: How It All Happened [not-audio_url] [/not-audio_url]

Duration: 51:53
Jimmy Roberts goes behind the scenes with the power players shaping the 2025 Ryder Cup at Bethpage Black: Guy Kinnings (CEO, Ryder Cup Europe), Jeff Price (Chief Commercial Officer, PGA of America), and Larry Schwartz (G…
S E1: Eastside Golf’s WILD Ride: From Broke to Barack [not-audio_url] [/not-audio_url]

Duration: 52:12
Eastside Golf founders Earl Cooper and Olajuwon Ajanaku join Jimmy Roberts to share how they turned a side hustle into a multi-million dollar brand—collabing with Jordan Brand and landing retailers like Nordstrom and Dic…