Make Your Mark: The Creative’s Guide to Building a Business With Impact

Make Your Mark: The Creative’s Guide to Building a Business With Impact

Author: Airwave Literature April 20, 2020 Duration: 3:46:23
by Jocelyn K. Glei—Finally, a business book for makers, not managers.Are you ready to "make a dent in the universe"? As a creative, you no longer have to take a backseat. In fact, stepping up and embracing entrepreneurship is the fastest route to impact. But where do you start? And what sets the businesses that succeed apart?To find out, we asked the bright minds behind companies like Google X, Warby Parker, Facebook, O’Reilly Media, and more to share their startup wisdom. Featuring hard-won wisdom from twenty leading entrepreneurs and designers, 99U’s Make Your Mark will arm you with practical insights for launching a purpose-driven business, refining your product, delighting your customers, inspiring your team—and ultimately—making something that matters.

Warren Buffett’s idea that reading is the ultimate level playing field is where this conversation begins. The Bookshelf: Business & Self-Improvement, from Airwave Literature, isn’t about quick tips or hype. Instead, it’s a quiet, thoughtful space dedicated to the books that shape how we think about work, leadership, and personal growth. Each episode takes a single title-whether a timeless classic or a contemporary analysis-and unpacks its core ideas, not just summarizing but exploring how its lessons apply to real decisions and challenges. You’ll hear the host reflect on key passages, connect themes across different authors, and consider the practical implications of what’s on the page. The tone is more like a guided reading session than a lecture, designed for anyone who believes that deep understanding comes from engaging seriously with good writing. This podcast operates on the belief that the right book, properly considered, can change a mindset or a method. It’s for listeners who want to move beyond the headlines and dig into the substance that fuels lasting improvement, making your reading time more focused and impactful. Tune in to fill your own shelf with ideas that matter.
Author: Language: English Episodes: 100

The Bookshelf: Business & Self-Improvement
Podcast Episodes
Algorithms to Live By: The Computer Science of Human Decisions [not-audio_url] [/not-audio_url]

Duration: 11:50:29
by Brian Christian—A fascinating exploration of how insights from computer algorithms can be applied to our everyday lives, helping to solve common decision-making problems and illuminate the workings of the human mindAl…
Getting to Yes: Negotiating Agreement Without Giving In [not-audio_url] [/not-audio_url]

Duration: 6:18:01
by Roger Fisher—Describes a method of negotiation that isolates problems, focuses on interests, creates new options, and uses objective criteria to help two parties reach an agreement Amazon.com description: Product Desc…
You Can't Know It All: Leading in the Age of Deep Expertise [not-audio_url] [/not-audio_url]

Duration: 5:06:04
by Wanda T. Wallace—Today’s organizations are packed full of experts in every area from marketing to risk to sales to IT. Many of these people are also leaders, heading teams or large departments. They are followed becau…
Failing Forward: Turning Mistakes Into Stepping Stones for Success [not-audio_url] [/not-audio_url]

Duration: 2:46:49
by John C. Maxwell—The major difference between achieving people and average people is their perception of and response to failure. John C. Maxwell takes a closer look at failure-and reveals that the secret of moving bey…
Leadershift: The 11 Essential Changes Every Leader Must Embrace [not-audio_url] [/not-audio_url]

Duration: 10:09:21
by John C. Maxwell—Change is so rapid today that leaders must do much more than stay the course to be successful. If they aren’t nimble and ready to adapt, they won’t survive. The key is to learn how to leadershift.In Le…