Community-Owned Media: How Coinage Is Reshaping the Creator Economy

Community-Owned Media: How Coinage Is Reshaping the Creator Economy

Author: Brave Software April 16, 2025 Duration: 32:27

Zack Guzman, founder of Trustless Media and host of Coinage, shares how he's using Web3 technology to transform the relationship between creators and their audiences through a community ownership model. He shares the inner workings of the Trustless Media model, and explains how their NFT holders aren't just subscribers, but rather co-owners with voting rights on content direction and the ability to receive patronage dividends from the outlet's success.

Key Takeaways: 

  • How Coinage helps audiences co-own the media they can consume 

  • Ways NFT holders can vote on content direction, guest selection, and other key decisions as part of the DAO structure

  • How new types of NFTs and fungible tokens are being used to help influence and show milestones for different media projects

  • How breaking down barriers between creators and audiences created the powerful network effects that helped Coinage reach 100,000 YouTube subscribers

  • How community members have brought unexpected value, including one member who helped Coinage become a major validator across 40 blockchain networks

Guest Bio: Zack Guzman is the founder of the Web3 media company Trustless Media and host of Coinage, the first award-winning, community-owned outlet controlled by its NFT holders. Founded in 2022, Trustless Media has attracted the backing of Netflix's co-founder by unlocking a new way for creators to build with their fans; in March, they launched their second community-owned media brand, Best Dish Ever. Guzman is also a former anchor and reporter with Yahoo Finance and CNBC. His work has been featured in Bloomberg, the Wall Street Journal, Entrepreneur, and The Washington Post. In 2023, he won a SABEW award for his mini-documentary on the collapse of the Terra blockchain.

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About this Show:

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