Gamifying Sleep: How Sleepagotchi Leverages Web3 to Incentivize Health Habits

Gamifying Sleep: How Sleepagotchi Leverages Web3 to Incentivize Health Habits

Author: Brave Software April 30, 2025 Duration: 32:47

Anton Kraminkin, Founder of Sleepagotchi, shares insights on the importance of sleep, the cultural shifts towards valuing sleep, and how Sleepagotchi rewards users for maintaining a consistent sleep schedule.

Key Takeaways: 

  • The surprising sleep habits Sleepagotchi has learned about their users

  • The ethics of gamifying health habits and working with sensitive data

  • Combating bots and bad actors attracted to the financial incentives Sleepagotchi provides

  • The use of Telegram as a tool for marketing and low-friction user acquisition

  • Monetization and ways to generate revenue in the Web3/health space

Guest Bio: Anton Kraminkin is the founder and CEO of Sleepagotchi, a sleep app that uses gamification and AI to  incentivize users to sleep better. Sleepagotchi raised investments from 6th Man Ventures, Collab+Currency, 1kx and Alliance, and angels including the CPO of Duolingo, among others. Previously, Anton worked on product at Duolingo. He started Sleepagotchi while completing his studies at Harvard Business School.

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About this Show:

The Brave Technologist is here to shed light on the opportunities and challenges of emerging tech. To make it digestible, less scary, and more approachable for all!

Join us as we embark on a mission to demystify artificial intelligence, challenge the status quo, and empower everyday people to embrace the digital revolution. Whether you're a tech enthusiast, a curious mind, or an industry professional, this podcast invites you to join the conversation and explore the future of AI together.

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Music by: Ari Dvorin

Produced by: Sam Laliberte


Hosted by Brave Software, The Brave Technologist is a series for anyone curious about the real human impact of our digital evolution. It moves past the surface-level buzzwords to ask how technologies like AI, machine learning, and Web3 actually affect everyday decisions, privacy, and the fabric of society. The conversations here are grounded and thoughtful, prioritizing the user's perspective in a landscape often dominated by abstract visions of disruption. You'll hear from builders, thinkers, and technologists who are shaping these tools, discussing not just what is possible, but what is responsible and meaningful. This podcast sits at the intersection of technology, business, and marketing, examining how these forces converge to shape our collective future. It’s for listeners who want to understand the "why" and "for whom" behind the code, offering a nuanced take that is often missing from tech commentary. Tune in for a deeper, more inclusive dialogue about the systems that are redesigning our world.
Author: Language: English Episodes: 100

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